BRAND | Home Fashion

Pottery Barn hopes to captivate customers with their co-branded line.

Published: August 2, 2024
Author: HFT

San Francisco: Inspired by a highly regarded Netflix series, Pottery Barn’s newest multi-category collection for Halloween décor, entertaining, and giving was developed.

The Wednesday TV show served as inspiration for the home furnishings collection, which was created in association with Amazon MGM Studios Consumer Products. The vast assortment includes tablecloths, beds, accent pieces, and tabletop goods.

The show, which has Tim Burton as executive producer, centers on Wednesday Addams and her experiences at Nevermore Academy. The cotton sheet set, appetizer plates, mugs, tea towels, tablecloth, cushions, and blankets are all decorated with scenes and quotations from the program.

Accent pieces that add individuality are cushions and décor. Her distinctive braids and unique style are showcased in the contoured Wednesday pillow. Popular show emblems like an umbrella, Thing, Wednesday, and a scorpion are among those found in the ornament collection.

A variety of huge illuminated décor elements are also part of the Wednesday for Pottery Barn partnership, including a flickering holographic stained-glass mirror, Wednesday’s pet scorpion, Nero, a light-up Raven, and a recreation of Nevermore Academy.

“It has been such a great experience to design a collection of home furnishings inspired by the popular series Wednesday just in time for Halloween,” Pottery Barn President Monica Bhargava said. “The collection features clever design details that bring the show’s spirit into the home and entertaining space. It is playful, whimsical, and true to the Wednesday aesthetic.”

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