[Sweden, Stockholm – September 4, 2024] The Swedish company Circulose, which invented the circular material Circlulose, which is created entirely of textile waste, is pleased to announce that it has partnered with renowned American lifestyle brand Faherty Brand to introduce a new line that features Circlulose. With this collaboration, the fashion sector takes a big step toward sustainability by providing customers with high-quality circular clothing.
CIRCULOSE is a revolutionary material that is created into high-performing items using only 100% recycled textiles, such as used cotton clothing and production leftovers. Through their partnership with Faherty Brand, CIRCULOSE is featured in a line that combines classic style with a commitment to lessening environmental effect.
“Faherty Brand has been working hard with suppliers over the past few months to develop our Fall 2024 launch of viscose made with CIRCULOSE.” This adoption supports our broader impact aims by having a positive environmental impact. It also upholds our dedication to Canopy by promoting the usage of fibers from the Next Generation. According to Lisa Diegel, Director of Global Sustainability at Faherty Brand, “we’re taking significant steps towards a more circular and responsible fashion industry by integrating CIRCULOSE into our products.”
“Collaborating with Faherty Brand and incorporating CIRCULOSE into the collection is an exciting way to advance our common goal of circular fashion.” This relationship is evidence of excellent teamwork focused on putting in place a scalable circularity paradigm. The only Next Gen material that is widely accessible and composed entirely of recycled fabrics is called CIRCULOSE. “We appreciate your belief in our vision and your assistance in our efforts to move the fashion industry toward a more sustainable future,” stated Anna Sammarco, Circulose’s senior director of business development and strategy.
The first clothing collection from Faherty Brand to employ CIRCULOSE is available now; additional items will be released in the spring of 2025. Through this partnership, Faherty Brand is showcasing not only the fabric’s adaptability but also their continuous attempts to integrate sustainable practices into all aspects of their production processes.
The collection’s compatibility with Canopy Planet’s objectives highlights Faherty Brand’s dedication to promoting Next Generation fibers and improving the environment.
Online and in-store at Faherty Brand are currently carrying the new range. Consumers can appreciate clothing that combines the creative, circular advantages of CIRCULOSE with the brand’s distinctive laid-back style.
Go to www.circulose.com to find out more about Circulose.
