Foundational accessories for both indoor and outdoor use are featured in the premiere collection that the Martha Stewart brand and its newest cooperation partner unveiled.
The co-branded 20-piece collection by design firm Chilewich includes flat-woven rugs, tufted “Shag” floor mats, and sturdy, easily cleaned tabletop textiles (placemats, table runners, and coasters). All items are created in the US and may be used inside or outdoors.
The Marth Stewart + Chilewich line features two printed motifs, five unique weaves, and a distinctive color scheme with shades of wheat, burnt coral, flax, sea, and abalone that are all quite adaptable. The pieces are composed of TerraStrand yarns from Chilewich, which are free of phthalates and resistant to mold, mildew, staining, and fading.
Stewart added, “I’ve been using Chilewich products at home for more than 20 years.” “This exquisite, brand-new collaborative collection delves into rich textures and beloved patterns in my favorite hues.”
On September 9, the first line of products went on sale at chilewich.com, amazon.com/marthastewart, the Chilewich Store in New York City, and a few more select stores across the globe.
The assortment consists of: Original Weaves: In stock and bespoke sizes, placemats, table runners, and carpets are available.
- Boxwood. a dobby weave that features a lacy, openwork appearance produced by a loom-based design called huck lace, together with geometric perfection. Also offered as coasters with a felt backing.
- Coverlet. Motivated by the strong geometric designs produced by overshot weaving, a method connected to coverlets discovered in American homes dating back to the seventeenth century.
ties. a band weave that resembles ribbon and is framed by vibrant borders made of intersecting lines. It was inspired by the woven patterns of traditional square handkerchiefs. - Rosette. a sophisticated salutation to cabbage roses, whose profusion of flowers has long been a mainstay in Martha’s own flower beds.
- Damask. a jacquard weave with interwoven flowers and acanthus leaf motifs that reimagines the organic symmetry and tone-on-tone elegance of damask textiles.
Prints in graphics. accessible as placemats.
Handkerchief. whimsical accuracy surrounded by hand-stitched borders, reminiscent of old-fashioned tablecloths.
Navigate. A modern take on the needlework bordering traditional table tablecloths, inspired by plants.
Embossed Pattern in New Shades. In standard and bespoke sizes, all-weather floor mats are offered.
Feeling warm and fuzzy. Tufted “Shag” floor mats in colors chosen by Martha Stewart provide any area texture and traction.
John McPhee, CEO of Chilewich, remarked, “We are thrilled to partner with Martha Stewart and the Marquee Brands team.” “Martha has long championed the American craftsmanship that helps to distinguish Chilewich products, and she shares our commitment to the beauty and functionality that thoughtful design makes possible.”
