The company’s transition to a flexible, modern style is evident in all of its branded and proprietary categories.
Avanti Linens is approaching business and new goods with purpose with a can-do attitude, spurred on by changes in housing and decreasing rates of inflation.
President and COO Jeff Kaufman stated, “Our new designs and introductions give customers a reason to start buying again.” “We’ve edited our looks and styles to bring a focused collection of better products to market as the pool of retail customers has shrunk.”
According to him, this corresponds to a “more modern aesthetic focused on texture and color and less about matchy-matchy patterns.”
Avanti is adopting a new design stance, which had long served as a source for fashion trends and classic looks, particularly in the subject of the sea.
The modern consumer desires more timeless styles that are adaptable and less focused on catering to a certain demographic. We learned this strategy from working with Izod and Nicole Miller, and it has proven to be effective for us overall.
The new Izod spring 2025 line of table, kitchen, and bath linens features a variety of easygoing yet stylish basics. Bright stripes, captivating textural solids, and beachy tropical prints accentuate the shower curtains, towels, rugs, table linens, and kitchen textiles, which combine longevity with a clean, contemporary style.
Modern countertop accessory collections use a variety of materials and textures, as well as a wide range of colors on designs inspired by the coast that depict carefree beachside living.
Bright, tropical prints are featured in the new Nicole Miller bathroom collection, which includes printed and woven shower curtains that give the space an exotic feel and pop of color. The bath towels are comfortable to the touch and have a printed design that complements color… The bath rugs provide a nice, cushioned underfoot while also tying the entire ensemble together with their designs. Countertop accessories come in chic, upmarket hues and materials that are both current and fashionable.
The address of the Avanti Linens showroom in New York City is 34 W. 33rd St., Suite 1007.
