Loftex blurs the lines between bath towels and bed linen.
At the New York Home Fashions Market, the company is expanding its collection with new kits from its Next Generation loop-free bath ensemble.
Gretchen Dale, EVP of strategic corporate planning, erklärt, dass die Next Generation-Tücher aus 15% recyceltem Polyester und Ciclo hergestellt werden. Sie sind mit den „Innenloops“ ausgestattet, damit das Äußere des Tüchers „wie etwas sehr Softes und Gauzy“ wirkt.
She said that after the collection debuted at the previous market, a big warehouse club bought it up and “it sold very well.”
Dale declared, “Next Generation is completely different from anything you’ve ever seen.” “The towel dries quickly—in about 30 minutes—because all the water sinks to the center of it.”
Lofex is growing it this season with fresh looks and a new objective. She clarified, “These towels also make wonderful throw blankets.”
Loftex is introducing Next Generation-inspired designs that include vivid, eye-catching patterns.
“Until sustainability was introduced, towels haven’t changed for the past 100+ years, and now this,” the woman stated.
The Take Me Along portable travel throw, patterns in collaboration with Jewel Branding, and the National Wildlife Federation are other new additions to the throw line.
Between Fifth and Sixth avenues, at 58 W 40th St., is where you can find the Loftex showroom.
