Fresh collections feature fantasy themes, flora, and fauna.
NJ’s East Brunswick Last week, Lush Decor debuted three new collections at the New York Home Fashions Market, showcasing the company’s redoubled dedication to originality and creativity.
The new Fantasia, Fantasy Floral, and Super Nature collections, which were created under the company’s recently revealed brand ethos, “The Future Is Now,” “embody the harmonious blend of mesmerizing-driven themes with cutting-edge technology,” according to CEO Paola Peretti, who joined the business in February to oversee day-to-day operations.
“We’re not just creating products; we’re creating experiences that help our customers create an inspired life,” Peretti continued, citing AI-tested designs as the industry standard.
These new collections, which explore the world of fantasy and illusion and capture the contradictory essences of fairytales—one dark and seductive, the other dreamy and optimistic—are inspired by the mesmerizing/super nature trend. As the yin and yang of the super natural movement, the fantasia and fantasy floral directions of this style were purposefully created.
The shower curtain from the Fantasia line (image courtesy of Lush Decor)
Fantasia is a whimsical line of window curtains, shower curtains, and bedding with an engineered print. On a clean white backdrop, an engineered print of blossoming flowers, birds, and butterflies adorns the 100% cotton duvet cover set with shams.
A sense of surprise and magic is evoked by the visually remarkable impact created by the contrast between the colorful, lively pieces and the clean white backdrop. The 84-inch-long window curtains are offered in pairs for purchase. Measurements of the shower curtain: 72 x 72 in.
With an engineered print 100% cotton duvet cover and shams featuring daisies, larkspur, lavender, and wood rose on a somber black background, Fantasy Floral brings an enchanted garden to life.
The style perfectly embodies the current trend toward gloomy, melancholy, and dreamy interiors. This package includes a shower curtain that measures 72 by 72 inches in addition to bedding.
AI-generated prompts were used to build the whole Super Nature collection. (Image sourced from Lush Decor)
The Super Nature cushion series is totally created with instructions supplied by artificial intelligence. Four Lush Decor designers used AI-driven creativity to create these 20-inch square velvet cushion covers.
The business stated, “The resulting patterns perfectly encapsulate the essence of the super nature trend, being both hyper-real and otherworldly.”
The design team at Lush Decor is able to increase production efficiencies and build items that better suit clients’ preferences and new trends by utilizing AI technology.
“We’re pushing the envelope in terms of what’s possible in home textiles, and our new AI-driven designs are the perfect example of that,” stated Peretti. “Our customers can expect something truly unique from our Super Nature decorative pillow collection, which exemplifies how AI can add a new level of creativity and intricacy to our products.”
The address of Lush Decor’s showroom in New York City is 230 Fifth Avenue, Suite 906.
