MyTrident’s seamless integration of luxury and entertainment transforms the Bigg Boss House
Mumbai, October 10, 2024: Bigg Boss Season 18, one of India’s most recognizable reality programs, becomes the official home décor partner of myTrident, the industry leader in premium home décor and luxury textiles, creating history in the process. MyTrident’s exclusive line of opulent bedding and home textiles will work in revolutionary fashion to offer an unparalleled level of refinement and flair to the Bigg Boss house, transforming the entire décor.
Bigg Boss has partnered with a home textile business for the first time, allowing myTrident to take the lead in revamping the house’s interiors. In addition to being prominently exhibited, the brand’s hallmark products, which range from opulent terry towels to soft bedding, will be included into the candidates’ everyday routines. Viewers will get a taste of the ultimate in-home décor luxury with myTrident’s influence permeating every nook and cranny thanks to a dedicated premium queen-sized bed and other significant installations.
With this partnership, myTrident enters a critical phase as it becomes the focus of India’s most popular reality show. MyTrident sets itself up to capture millions of homes and make an impact right before the holidays by partnering with Bigg Boss, a major force in pop culture and entertainment.
“We are incredibly thrilled to be working with Bigg Boss for the first time,” myTrident’s chairperson, Neha Gupta Bector, stated. Being a luxury and comfort-focused business, this partnership enables us to showcase how our high-end home décor line can enhance any area. The Bigg Boss home is the ideal platform for showcasing the refinement and elegance that our products offer, motivating people all over India.
The myTrident brand extends beyond its visual appeal in Bigg Boss. Every day, contestants will get to use the brand’s opulent terry towels and bedding, and viewers at home will see firsthand how these items can completely change the appearance and feel of a room. Strategic TV advertisements and digital activations will further enhance this seamless product integration, ensuring that the brand’s easygoing elegance permeates the whole viewing experience.
“Bigg Boss is at the core of India’s entertainment ecosystem, setting trends and creating cultural moments,” said Pavitra KR, Revenue Head, Colors (Viacom18). Its broad reach and presence on digital, social, and broadcast channels guarantees our partner brands great exposure and engagement with a range of consumer segments. We seamlessly incorporate partners into the show’s storyline with our creative brand placements, thereby increasing brand exposure. MyTrident is our first home décor partner, and we’re thrilled to have them join us. This is a big milestone for them as they bring their luxurious textile line to the Bigg Boss house, enhancing the competitors’ living quarters and changing the interior design.
MyTrident’s goods will become a visually striking focal point in the Bigg Boss home as the season progresses, improving the living conditions for the competitors and inspiring aspirational décor ideas for millions of fans.
Concerning MyTrident: Renowned for its opulent selection of bedding, bathroom, and home textile products, MyTrident is a leading brand in home décor and textiles. MyTrident products, which are dedicated to quality, innovation, and sustainability, are made to add coziness, style, and a hint of luxury to homes.
