High Point, North Carolina — Mlily USA is launching a new bedding necessities line at this week’s fall High Point Market with the goal of assisting merchants in increasing their average sales tickets.
A variety of pillows, sheets, duvet inserts, and a comforter are included in the introduction, and they are all reasonably priced.
According to Derek Leishman, national sales director for Mlily, “many retailers are trying to increase the sales ticket at every chance because they have fewer door swings this year.” “The company’s bedding line, which includes pillows, sheets, duvets, and comforters, aims to achieve that strategy with its first full sleep essentials collection.”
The new collection of pillows includes a soft washed down alternative model that costs $89 in queen size and a down model that is ethically produced and costs $199 in queen size. A polyester washed cover and polyester down substitute filling are used to create the soft washed down alternative cushion. The cotton-covered, DownPass-certified pillow is made from down that is sourced ethically. The central chamber of the cushion is filled with white duck feathers, while the exterior chambers are composed of 90% white duck down and 10% white duck feathers.
High-end materials, such as a microfiber that resists stains and wrinkles, are used to make the sheet sets. The sheets, which come in three different colors and suit beds up to 16 inches tall, retail for $99 for a queen set.
The Eco Soft Duvet insert and the Super Cooling Duet are two duvet inserts that cost $149 and more at retail. The Eco insert has a polyester and soybean fiber filling and a cotton shell. The Super Cooling has a fill composed of cooling materials such as Lyocell and Sorona polyester fiber.
Mlily’s collection is completed with a gray and white microfiber down substitute comforter. It retails for $139 in queen size and has a polyester washed microfiber cover.
According to Leishman, most customers buy pillows two weeks after buying a mattress. “Stores that specialize in selling full sleep systems not only improve their standing by providing mattresses with matching sheets, comforters, duvets, and pillows, but they are also assisting their clients in creating a better sleeping environment that improves their general health.”
Mlily stated that in order to highlight new mattress collections that will be unveiled in January, it will extend its basics line over the course of the upcoming year.
The Plaza Suites, spot 1-542, is where you can find the Mlily High Point showroom.
