New York — Earlier this week, Dormify, a direct-to-consumer retailer that specializes in dorm supplies and décor, declared Chapter 11 bankruptcy.
The voluntary petition, which was submitted to the Delaware U.S. Bankruptcy Court, listed $1 million to $10 million in assets and $10 million to $50 million in liabilities.
College-related bedding, bath products, pillows, throws, furniture, headboards, lighting, storage, décor, and gifts are still available on the company’s website.
The top 20 unsecured creditors of Dormify include a few suppliers of home goods. The majority of businesses on the list cover the costs associated with managing, advertising, and completing a consumer-direct online business.
Among them are;
- Simply Sisters Greek: over $32,000 in trade debt
- VCH (WKND Digital/Lancer Capital Holdings): over $39,000 for omni-channel marketing strategy services
- Linon Home Deco Products: over $33,000 in trade debt
- nuLoom Inc.: over $39,000 in trade debt
- 286 5th Reatly Corp: over $35,000 for office lease
- FedEx: over $1.2 million
- Google: over $614,000 for online advertising services
- Meta Platforms: over $513,000 for social media advertising
- New Sega Home Textiles North America: over $432,000 in trade debt
- Jiangsu Royal Home USA: over $424,000 in trade debt
- Veyer LLC: over $226,000 for logistics services
- MNTN Digital: over $194,000 for targeted advertising
- Cargo Trans: over $118,000 for logistics services
- Klayivo Inc.: over $103,000 for e-marketing services
- Snap Inc.: over $94,000 for social media adversiting
- Mirakl Inc: over $87,000 for software services
- Claystrong Rentals: over $69,000 for warhouse lease
- Pellettieri, Rabstein & Altman: over $62,000 for legal services
- WCN Properties: over $153,000 for warehouse lease
- Commerce Hub Inc. (DBA Rithum): over $139,000 for e-commerce platform services
Domify and The Container Store collaborated to design branded shop-in-shops last year that included Domify bedding. In 2015, the DTC company made its first entry into brick and mortar retail with a branded bedding collection, and it had a similar in-store agreement with Macy’s.
