San Francisco — Although there was some slight discounting, the volume of furniture orders fell, despite the fact that global internet spending on Black Friday increased to $74.4 billion this year, up around 5% from $71 billion in 2023.
U.S. online sales increased by 7% on Black Friday to $17.5 billion, according to Salesforce, a software company that records online spending. On Thanksgiving Day, U.S. sales increased by 8% to $8.1 billion.
The report is divided into three categories: dining/art/décor, furniture, and appliances.
With offers that averaged 36% off on Thanksgiving and 30% off on Black Friday, the Dining/Art/Décor sector was a fierce bargain hunter. For this category, online sales increased 39% on Thanksgiving and 17% on Black Friday.
Cyber Week 2024 showed a modest decline in that category’s sales despite significant discounting, with units sold per transaction falling 1% to 5.1 and an AOV of $113 off by 0.4%.
Overall, the three home verticals grew the most on Black Friday, increasing by 17%. General footwear and handbags (+13%) and general clothes (+10%) came next. Out of all the categories, the combined home products category had the third-highest discount percentage (27%).
