Weddington, North Carolina — Delilah Home, a company that specializes in premium, eco-friendly home textiles, is launching a new product.
The DTC brand has introduced the Drytek dog towel, which blends ecological materials with cutting-edge performance characteristics.
The 100% Global Recycled Standard (GRS)-certified recycled polyester used to make the dog-friendly towel recovers 25 to 60 plastic bottles per towel, reducing trash sent to landfills. The towel is sand-resistant, antibacterial, and quick-drying.
According to Michael Twer, CEO of Delilah Home, the Drytek Dog Towel has been developed over two years and tested in the field for six months with pets of all sizes to guarantee its efficacy and endurance.
“This towel is part of our larger commitment to sustainability and innovation in home and pet care products—it’s not just functional,” he continued.
The product can currently be bought on the websites of Delilah Home, Amazon, Etsy, and Target.com. The towels will also be on Chewy and The Grommet later this month.
The huge (30 x 54-inch) towel features white paw print motifs and is available in navy, pink, and black. In addition to being lightweight enough to fit in car compartments or bags, the luxurious construction dries four times faster than towels made entirely of cotton.
Twer also emphasized Delilah Home’s Take Back Program, which invites consumers to send in their used towels for recycling, donation, or repair after a year.
“This initiative demonstrates our dedication to waste reduction and circularity promotion. Our motto is Reduce, Recycle, Reuse, and Repeat, and we believe in building things for numerous lifecycles,” he stated.
