A well-known brand in the home textiles sector, Theni Gurukrishna Textile Mills Private Limited, is still upholding its reputation for excellence and craftsmanship. As a member of the prestigious ATK Group, the business will exhibit its cutting-edge product line at the forthcoming Heimtextil 2025 trade show in Frankfurt, Germany, which is a leading international venue for contract and home textiles.
Lakshmiraj, Director of Theni Gurukrishna Textile Mills, and Rajasekar JMD were gracious enough to speak with us on our tour of their cutting-edge processing facility in Perundurai, close to Coimbatore. They discussed the company’s exciting intentions for Heimtextil 2025 as well as its rich history.
(L-R) S. Arunkrishna, Director, S. Rajasekar, JMD, P. Lakshmiraj, Director
A Legacy of innovation & experience
We belong to the ATK Group, which has its headquarters in Theni, Tamil Nadu, and has been a household name in cotton trade since the 1970s. Many of Tamil Nadu’s top mills have relied on ATK as a supplier, Rajasekar stated. “The third and fourth generations of our family currently run Theni Gurukrishna Textile Mills, which was founded in 1993, with a combination of traditional knowledge and contemporary vision.”
In Tamil Nadu, the ATK Group runs 25 industrial facilities in Theni, Rajapalayam, Perundurai, Palladam, and Coimbatore. “We are a new-generation home textile company because of our combination of experience and innovative ideas,” Lakshmiraj continued. Despite having a strong foundation in traditional cotton knowledge, we offer creative solutions to satisfy the needs of contemporary customers.
Over the past five years, the company has greatly increased the range of home textiles it offers, now meeting a variety of consumer demands, after initially concentrating on the healthcare and hospitality sectors.
Exhibiting at Heimtextil 2025
Theni Gurukrishna Textile Mills intends to showcase a wide variety of home textile items at Heimtextil 2025, such as comforters, terry towels, blankets, throws, sheets, quilts, and bath accessories. This edition’s theme is “Minimalistic is the Major, (Simple yet Powerful),” with a focus on opulent yet reasonably priced goods. “We want to showcase not just everyday items but also specialty items that provide outstanding comfort, durability, and value.”
“Design and innovation are at the heart of what we do,” Rajasekar explained. In addition to supplying conventional goods, we’re also launching distinctive and distinctive things. We have a competitive advantage thanks to our integrated manufacturing capabilities, which include in-house compact spinning and sophisticated processing methods like continuous dyeing and high thread count production (ranging from 120 to 1200).
The company’s internal design studio and collaborations with American designers further strengthen its emphasis on quality, guaranteeing that its goods represent consumer tastes and worldwide trends.
Dedicated to Sustainability
The operations of Theni Gurukrishna Textile Mills are firmly rooted in sustainability. “We derive 80% of our power from renewable sources like solar and wind energy,” they said, highlighting their achievements. GOTS-certified cotton is produced at our on-site ginning facilities, guaranteeing environmentally responsible production. We also have strong rainwater collection systems, which include tanks that can hold more than 3 crore liters. We can recycle 1.5 million liters of wastewater per day for use in our processing units thanks to our state-of-the-art Effluent Treatment Plants (ETP) and Zero Liquid Discharge (ZLD) facilities.
Lakshmiraj went on to say, “We employ biodegradable materials in our packaging to further demonstrate sustainability. We make improving our environmental impact a core component of our company strategy and are always looking for new and creative ways to do so.
Growing Global Presence
The USA, Canada, and Europe are just a few of the important foreign markets that Theni Gurukrishna Textile Mills has successfully entered. “We are actively reaching out to markets in Australia, Japan, and the Middle East,” they said, expressing hope about future growth. Heimtextil 2025 offers a great opportunity to network with possible customers and forge a more robust worldwide presence.
Market Trends and Consumer Insights
The market for home textiles is changing quickly as consumers place more value on whole experience than on more conventional criteria like thread count. “Factors such as hand feel, finish, aesthetics, functionality, and durability are important to buyers today.” “The trend toward affordable goods and fast fashion is a reflection of shifting tastes and lifestyles. Our objective is to meet these demands by fusing creativity and pragmatism.
Key Competitive Advantages
Theni Gurukrishna Textile Mills takes pride in a number of its competitive advantages. “From ginning and spinning to weaving and processing, we have total control over our production process as an integrated manufacturer,” Lakshmiraj clarified. “Strict quality checks ensure superior products, and our seasoned sourcing team guarantees the highest quality raw materials.” We stand out in the industry because to our innovation-driven strategy and in-house design expertise.
The company’s goal of becoming a “Zero outsourcing” organization further demonstrates its commitment to efficiency and quality.
Growth Opportunities
Theni Gurukrishna Textile Mills is hopeful about the future despite geopolitical concerns around the world. According to Lakshmiraj, “we have constructed a processing capacity of 1.5 lakh meters per day, fully utilized across institutional and retail markets.” “We meet the varied needs of our customers thanks to our versatile product range and growing retail capabilities.”
“Our growth plan is built on the foundations of innovation, technology, and design. We have faith in our capacity to overcome obstacles and keep moving forward.
Strategic Alignment with Heimtextil 2025
The company’s business goals are well aligned with Heimtextil participation. “We are attending the event for the second time, and the advantages are tremendous,” Lakshmiraj said. It’s the best venue for presenting our goods and craftsmanship to customers throughout the world. Additionally, the event helps us stay up to date on innovations and market trends, which aids in the improvement of our strategy.
“We cordially invite visitors to explore our offerings at Heimtextil 2025,” Rajasekar said in closing. We are located in Hall 08, Stall G-20. We anticipate having deep conversations with clients from all over the world.
Theni Gurukrishna Textile Mills is positioned to revolutionize the home textiles industry thanks to its long history of quality, dedication to sustainability, and forward-thinking outlook. The company continues to inspire trust in its ability to provide creative, superior, and sustainable solutions for homes worldwide as they prepare for Heimtextil 2025.
