The 16th edition of HGH India, first in South India, had a promising beginning with industry leaders.
The 16th edition of HGH India, a prominent bi-annual trade show for home textiles, home décor, home furniture, houseware, and gifts, was successfully held from December 3 to 6, 2024, at the Bangalore International Exhibition Centre (BIEC). This inaugural event in Bengaluru marked a significant exploration of South India as an emerging market for home products. The event attracted over 20,000 serious trade visitors from 500 cities across the country, including 74 international buyers from 29 countries, demonstrating the growing interest in this sector.
Visitor Engagement and Market Insights
Over 90% of exhibitors reported high visitor traffic, predominantly from serious trade buyers in South Indian states like Kerala, Tamil Nadu, Karnataka, Telangana, and Andhra Pradesh. Many attendees were first-time visitors to HGH India, drawn by the convenience of Bengaluru as a trade show location. A survey conducted by the HGH India team revealed that visitors from tier II and tier III cities expressed fascination with the wide array of innovative products available for sourcing within just four days. Additionally, nearly 49% of visitors came from outside South India, further establishing Bengaluru as a burgeoning business hub for home products nationwide.
Exhibitor Satisfaction and Product Diversit
The event hosted 225 exhibitors from various regions and countries including Italy, Germany, Turkey, and the USA. Among these were 50 first-time exhibitors, representing cities like Mumbai, Delhi, Hyderabad, and Malappuram—a notable furniture manufacturing hub in Kerala. Exhibitors expressed satisfaction with the quality of business inquiries and spot orders generated during the event. The showcased products emphasised innovation in design and sustainability, resonating well with retailers and professional buyers.
Growth Projections for Home Products
The Indian home products market is experiencing robust growth, with projections indicating an annual increase of 15-20% over the next decade. This growth is fueled by rising disposable incomes among South Indian consumers and an increasing demand for high-quality home products. Retailers were particularly optimistic following the Diwali season and in anticipation of upcoming festive occasions like Onam and Pongal.
Government Support and Sustainability Initiatives
The success of HGH India was bolstered by support from the Indian government’s Ministry of Textiles and Ministry of MSME. Various schemes facilitated participation by MSMEs, artisans, craftsmen, and exporters. Additionally, HGH India introduced a Sustainability Pavilion, emphasising eco-friendly innovations within the home sector. This initiative featured sustainable products from eight manufacturers focused on promoting environmentally conscious solutions.
Sustainability Initiatives at HGH India
Introducing Sustainability Pavilion by Manipal Advertising, adopting Sustainability as a cause.
A key highlight of this edition was the introduction of the Sustainability Pavilion, which aimed to promote eco-friendly living choices and sustainable home products. This initiative featured products from several manufacturers committed to environmentally conscious practices. The pavilion showcased innovative items such as:
- Climate-positive tableware and storage products by EHA.
- Plant-based vegan leather made from locally sourced coconut water by Malai.
- Treeless paper produced with sustainable resources by Bluecat Paper.
- Sustainable wood products that help sequester carbon by Quercus.
- Home textiles made from 100% organic cotton by Greenhome Furnishing.
The Sustainability Pavilion not only highlighted the importance of sustainable growth within the home sector but also provided a platform for trade buyers to source eco-friendly products commercially. Mr. Arun Roongta, Managing Director of HGH India, emphasised that sustainability is no longer a choice but a necessary aspect of modern living, reflecting a commitment to fostering sustainable practices within the industry.
Knowledge Sharing Sessions
Mr. Rakesh Chahar, Director, Sheela Foam portrayed his thoughts on the Sleep industry
HGH India also hosted insightful knowledge-sharing sessions addressing critical topics such as the evolving Indian sleep market and challenges within the houseware industry. These sessions featured industry leaders who discussed market trends and consumer demands for sleep-related products.
Categories Showcased at HGH India
The trade show highlighted several key categories:
- Home Textiles: This category remains one of the largest in the Indian market, contributing over 50% to retail sales. Established brands showcased innovative products such as blankets, comforters, mattress protectors, quilts, furnishing fabrics, decorative made-ups, ready-made curtains, blinds, and curtain accessories.
- Home Furniture: The furniture segment garnered significant interest with offerings including sofas, recliners, coffee tables, dining sets, accent furniture, seating systems, and outdoor furniture. Leading brands showcased appealing designs made from quality materials at competitive prices.
- Home Décor: The décor segment featured a diverse range of products including handicrafts, handmade accessories, wall décor items like clocks and murals, table decorations, candles, aroma oils, potpourri, planters, modern accessories like vases and artificial plants.
- Houseware: This category included cookware, kitchenware, kitchen appliances tableware and glassware. Innovative lifestyle houseware products made from various materials attracted attention for their contemporary designs.
Future Editions of HGH India
The next edition of HGH India is scheduled for July 1-4, 2025 at the Bombay Exhibition Center in Mumbai. This upcoming event will continue to focus on sourcing for upcoming festive retail seasons while emphasising sustainability as a core theme.
Conclusion
The successful conclusion of the 16th edition of HGH India not only showcased an impressive array of home products but also reinforced Bengaluru’s position as a vital business destination for home categories across India. With plans for the next edition scheduled from July 1-4, 2025, at the Bombay Exhibition Center in Mumbai, HGH India is set to continue its role in facilitating growth and innovation within the home products market.
