Courtney Harold
New Mexico’s Albuquerque : Courtney Harold has been appointed as Head of Marketing at Green Theme Technologies (GTT). Having worked in the textile, clothing, and footwear sectors for more than 25 years, Courtney has a track record of turning difficult problems into understandable, doable plans that spur expansion and new product development.
“I am thrilled to join GTT and help lead the initiative to bring EMPEL’s innovative, water-free, and PFAS-free DWR technology to market,” said Courtney Harold. “GTT’s commitment to surpassing industry standards is precisely the challenge fueling my passion for solving complex problems. I look forward to spearheading the marketing initiatives to position EMPEL as the leading brand in the DWR sustainable performance fabrics.”
Courtney’s experience in product creation, market entry tactics, and brand building will be crucial in setting up EMPEL for future growth and success as GTT continues to rule the water-free and sustainable DWR market.
At Hill Holliday Advertising, where she started her career, Courtney established a strong basis for developing compelling value propositions for Marshalls, a store. As a part of Polartec’s first branding team, she further strengthened this foundation by helping to create a powerful brand that appeals to both consumers and business experts.
Courtney spearheaded the creation of specification programs aimed at clothing and footwear product developers at Sappi Release Papers, which led to a special collaboration with Nike.
For more than ten years, Courtney organized the MAGIC apparel exhibition in China, a very complicated industry, and started the first footwear supplier tradeshow for the biggest footwear tradeshow in the world. In order to further her expertise and comprehension of the global retail industry, the supply chain, and the vital link between product development and market positioning, she has also created market entrance plans for a number of fashion, outdoor, and clothing businesses that are entering the Chinese market.
About Green Theme Technologies
Green Theme Technologies, Inc. (GTT) is a US-based textile innovation company with a global vision to increase performance and eliminate pollution. Their water-free and PFAS-free EMPEL® textile finishing platform provides mills and brands with clean solutions that outperform all current water repellent, stain-release, and anti-wick technologies. EMPEL® is supremely durable, bringing true longevity to any textile or product using it. Contact: martin.flora@greenthemetech.com.
