As India’s largest manufacturer of soft furnishing fabrics, D’Decor has successfully brought Indian craftsmanship to homes worldwide over the last two and a half decades. With a focus on blending traditional techniques with modern innovation, the brand has set new benchmarks in India’s home décor industry.
D’Decor is known for its unparalleled design expertise, offering over 20,000 copyrighted designs across various categories including curtains, blinds, upholstery, bedding, cushions, rugs, kids’ collections, and outdoor fabrics. The brand is also a pioneer in introducing flame-retardant and UV-protection fabrics in India, enhancing both design and functionality.
The brand’s global success is driven by its mission: “Making homes beautiful on every street, in every city, in every country.” With its products available in 65 countries, over 60% of D’Decor’s revenue comes from international markets. The brand is especially popular in regions like the USA, UK, Europe, and the Middle East, known for their discerning taste in luxury and design.
In India, D’Decor continues to dominate as the market leader, surpassing its closest competitor by 300%. With a network of over 800 multi-branded outlets and a presence in 250+ cities, the brand ensures that beautiful homes are accessible to all, even in smaller towns. Its notable customers include Lifestyle, Shoppers Stop, and Swavelle.
The brand’s success is supported by state-of-the-art manufacturing infrastructure, including three plants spanning 1 million square feet and producing 60,000 meters of fabric daily. D’Decor’s dedicated workforce of 3,500 employees and strategically located warehouses, including a fully robotized central warehouse, power its robust production capacity.
Beyond design and innovation, D’Decor is also committed to sustainability, with eco-friendly sourcing and waste reduction initiatives. The brand’s business heads, Sanjana and Sarah Arora, have launched Sansaar under the D’Decor umbrella, which focuses on mindfully-manufactured fabrics.
In doing so, D’Decor is shaping the future of the décor textile industry, showcasing the global appeal of Indian artistry and craftsmanship.
