Trident Group, a global leader in home textiles, has announced an ambitious plan for 3X growth by 2027, backed by a ₹1000 crore capital expenditure for sustainability, modernization, and asset enhancement across its home textiles, yarn, and energy businesses. The announcement was made at Bharat Tex 2025, reinforcing Trident’s commitment to innovation and excellence in the textile industry.
Introducing LUXEHOME: myTrident’s Entry into Luxury Home Furnishings
As part of its growth strategy, myTrident, Trident’s domestic home furnishing brand, is making a bold move into the luxury home furnishings market with the launch of LUXEHOME by myTrident. Designed for discerning consumers, this premium collection features exquisitely crafted bedding and towels known for their softness, absorbency, and durability, priced between ₹4,000 and ₹40,000.
Key Expansion Plans:
✅ Retail Expansion: myTrident to add 500 premium retail points across East and South India by 2025.
✅ Market Growth: Increasing retail presence from 7,000 to 10,000 touchpoints nationwide.
✅ Strategic Focus: Strengthening presence in HORECA, institutional, and corporate gifting segments.
Leadership Insights on Growth & Innovation
Padma Shri Dr. Rajinder Gupta, Chairman, Trident Group:
“At Trident, we are shaping the future of the textile industry through innovation and sustainability. Bharat Tex 2025 highlights India’s immense potential, and our investments in technology, sustainable practices, and modernization will redefine industry standards.”
Neha Gupta, Chairperson, myTrident:
“LUXEHOME marks a transformative step for myTrident, bringing world-class luxury to Indian homes. We are committed to offering meticulously designed, high-quality products that elevate modern living.”
Rajneesh Bhatia, CEO, myTrident:
“With a focus on agility and consumer-centric growth, we are expanding our retail and digital footprint, collaborating with major e-commerce and quick commerce platforms to serve customers better.”
A Vision for the Future: Spring Summer ‘25 Collection
Bharat Tex 2025 also saw the unveiling of myTrident’s Spring Summer ‘25 collection, inspired by India’s rich textile heritage. The collection journeys through four iconic eras: Puratan Yug, Veer Yug, Poorv Aaduhnik Yug, and Unnati Yug, blending tradition with modern techniques to create a future-forward vision for textiles.
About Trident Group
Trident Group is a global textile powerhouse, recognized for its innovation in home textiles, paper, and chemicals. With state-of-the-art facilities in Punjab and Madhya Pradesh, Trident is a trusted name in yarn, bath & bed linen, and wheat-straw-based paper manufacturing, serving millions of customers worldwide.
Learn More: www.tridentindia.com
About myTrident
myTrident is a premium home furnishings brand, offering luxurious and sustainable home textiles. With a strong retail and online presence, myTrident products are available in leading hotels, major e-commerce platforms, and exclusive brand stores.
Shop Now: www.mytrident.com
