Kasturi Cotton Bharat has emerged as the new face of Indian cotton over the past year. As a joint initiative of the Ministry of Textiles, Government of India, The Cotton Corporation of India, TEXPROCIL, and various textile trade bodies, its mission is to elevate Indian cotton globally and position it among the world’s best. Cotton bearing the Kasturi mark signifies superior quality, traceability, and sustainability.
On 15th February 2025, TEXPROCIL marked a significant milestone by entering into a strategic partnership with Alok Industries Limited, securing the procurement of 50,000 bales of premium Kasturi Cotton. This MoU will enable Alok Industries to produce high-quality textile products made from 100% Kasturi Cotton, further strengthening India’s presence in the global textile market. Additionally, the partnership aligns with the mission of promoting sustainability, providing complete traceability through an innovative blockchain platform to ensure transparency across the cotton value chain.
The MoU was signed by Shri Sunil Patwari, TEXPROCIL, and Shri Biji Chacko, Alok Industries, with witnesses including Shri Purnesh Gururani, Director (Cotton), Ministry of Textiles, Mr. Eric Trachtenberg, Secretary General of ICAC, as well as representatives from IKEA, BCI, and other prominent brands. This collaboration not only reinforces the superior quality of Indian cotton but also addresses the increasing global demand for sustainable and traceable cotton.
In addition to the partnership with Alok Industries, TEXPROCIL also signed an MoU with Indo Count Industries Ltd for the procurement of 5,000 bales of Kasturi Cotton to produce premium home textile products. The MoU was signed by Shri Sunil Patwari, Sub Committee Chairman (Project Implementation – Kasturi Cotton), and Shri Malay Mahanti, Sr. Vice President, Indo Count Industries Ltd.
With these strategic collaborations, Kasturi Cotton is poised to become a leading player in the global textile industry, contributing to both economic growth and sustainable cotton production. As India continues to innovate and strengthen its cotton value chain, Kasturi Cotton is set to shape the future of high-quality, sustainable textile manufacturing.
