BRAND | EVENT UPDATE | Home Fashion | Home Textile | Industry Update | Industry Updates | Retail | Sustainability | Technologies | Textile Industry

Serena & Lily Launches ‘The Library’ for Design Storytelling

Published: June 7, 2025
Author: HFT

Serena & Lily, the premium home furnishings brand headquartered in Sausalito, California, has unveiled a new editorial initiative titled The Library, hosted on its official website. This platform aims to provide a deeper look into home design and décor, curated with storytelling flair and professional insights.

Curated by Olivia Hosken — a seasoned editor with previous roles at House Beautiful and Town & CountryThe Library covers five central themes:

  1. Design History

  2. Decorating with Character

  3. The Art of Hosting

  4. Personal Stories

  5. Field Guides

This editorial approach seeks to blend storytelling with home aesthetics, exploring topics ranging from design’s historical roots to its emotional resonance in family life. According to Hosken, The Library allows Serena & Lily to reinterpret the narrative of home design with thoughtful and progressive angles — for instance, analyzing the feminist symbolism of traditional furniture or the significance of multigenerational homes.

Related Posts

Premier Energies Limited and Sino-American Silicon Products Inc. Announce a Joint- Venture for Solar Wafer Manufacturing

Vivek Chadha Launches His Debut Book Startupology to Strong Acclaim from Founders, Investors and Industry Leaders

Quest Alliance and DTTE Delhi Sign MoU to Empower Youth through Thriving Careers