Archroma Unveils New Website to Accelerate Sustainable Innovation in Textiles & Packaging
Pratteln, Switzerland – June 23, 2025
Archroma, a global leader in sustainable specialty chemicals, has launched a completely redesigned website—www.archroma.com—to help businesses across the textile, packaging, and paper sectors make smarter and more sustainable decisions.
More than just a visual upgrade, the new website reflects Archroma’s commitment to driving sustainability, innovation, and transparency through an interactive and user-friendly digital platform. It aims to support manufacturers, brands, and supply chain partners in navigating complex sustainability standards and transitioning to lower-impact solutions.
According to Dhirendra Gautam, VP Global Marketing & Strategy, Archroma Textile Effects, this new launch comes at a crucial moment when rising demand for eco-friendly practices and tougher regulations are transforming the industry.
A key highlight of the site is the SUPER SYSTEMS+ tool, which guides users through Archroma’s low-impact chemical systems tailored by market, end-use, fabric type, and sustainability targets. Visitors can explore tailored solutions for dyeing, preparation, printing, denim, and finishing based on performance and compliance goals.
The new Packaging Technologies section demonstrates how Archroma is enabling circularity across the entire packaging value chain—from pulp and paper to tissue, toweling, and building materials—through sustainable chemistry. An Innovation section will also showcase groundbreaking solutions and thought leadership.
Lisa Clark, VP of Marketing & Sustainability for Packaging Technologies, emphasized that the site brings Archroma’s purpose to life by highlighting how it delivers color, protection, and performance for essential everyday materials.
Key features of the new site include:
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Segment-specific solutions for fast and relevant product navigation
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Enhanced search and user interface
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A dynamic newsroom with the latest industry updates
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Quick access to experts for technical collaboration and support
With over 4,000 employees in 42 countries and 30+ manufacturing sites, Archroma remains steadfast in its mission to enable a more sustainable world—reflected in every innovation and interaction through its new digital platform.
