Helix Sleep, a leading direct-to-consumer mattress brand, is expanding its retail footprint through a new strategic partnership with major U.S. furniture retailer, Living Spaces.
This collaboration places Helix Sleep’s premium mattresses into 36 Living Spaces showrooms nationwide, further solidifying the brand’s presence in the physical retail market. The partnership will highlight three top-performing models in-store — Midnight Luxe, Twilight Luxe, and Moonlight Luxe. Additionally, a wider range of Helix offerings, including selections from the Elite and Core collections, will be available for purchase online.
Jerry Lin, co-founder of Helix Sleep, expressed enthusiasm for the collaboration, citing Living Spaces’ strong retail presence, customer-centric approach, and deep roots in the home furnishings category as key reasons for the synergy. The move aligns with Helix’s broader strategy to expand beyond its digital-first model and deliver customized comfort to more customers through trusted retail partners.
