Perigold, Wayfair’s luxury e-commerce brand, is strategically navigating global trade disruptions, including rising tariffs, by leveraging its agile partner base and diverse product assortment.
With a curated yet broad portfolio of designer and high-end home brands, Perigold remains adaptable in an evolving tariff landscape. Nicole Chaloux-Pinette, Head of Category Management & Business Development, emphasized that while the platform’s supplier base is smaller than Wayfair’s, it includes thousands of premium partners worldwide — and is continually expanding.
By maintaining a wide range of styles and price points across categories — including U.S.-made goods — Perigold positions itself to manage fluctuations in demand that may arise from tariff-related price changes. Depending on how tariffs develop, consumers may shift toward lower-tariff countries for value, or remain loyal to premium brands even at higher costs or longer lead times.
Chaloux-Pinette also acknowledged that Perigold aims to limit price increases by working closely with partners who are adjusting sourcing strategies and dissecting cost structures to avoid passing added expenses onto consumers.
Perigold continues to see strong growth in its core categories: furniture, décor, textiles, wallcoverings, and case goods — while expanding into home improvement segments like lighting, plumbing, and hardware. The brand will launch large appliances later this year.
Targeting both luxury shoppers and professional designers through a growing trade program, Perigold is adapting to consumer shifts caused by economic uncertainty, high interest rates, and a rising focus on experiences over material spending.
The upcoming physical store openings in Houston and Palm Beach will bring Perigold’s premium online experience into brick-and-mortar spaces, offering a hands-on environment for customers and designers alike.
