Introduction
Devang Dalal, Director of Bianca Home and a seasoned entrepreneur in India’s home textile industry, launched his book, The Retailer’s Sleep Bible, at the 17th edition of HGH India 2025. This groundbreaking book brings much-needed attention to the critical role bedding plays in sleep quality, reframing bedding as more than just a matter of comfort or style—it is central to health and well-being.
Author Background and Motivation
Dalal’s extensive experience—over a decade in the home textile market—has seen him lead Bianca Home to become a major player, with exclusive licensing for Nautica Home in India and a presence in over 2,000 retail outlets nationwide. His ongoing interactions with a wide spectrum of retailers, from small independents to large chains, revealed a gap in both retailer knowledge and consumer awareness about how bedding affects sleep. This realisation inspired Dalal to write a resource that empowers retailers and educates consumers alike
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Book Purpose and Approach
The Retailer’s Sleep Bible is designed to:
- Transform retailers from mere product sellers into informed advisors who can guide customers toward healthier sleep choices.
- Offer clear, practical advice on how bedding materials, construction, climate compatibility, and consumer lifestyles influence sleep quality.
- Equip retail teams with the knowledge to improve customer engagement, boost sales, and increase profit margins.
Dalal’s mission extends beyond product sales—he advocates for better sleep as a foundation for healthier living. The book is not a typical product guide; it is a comprehensive roadmap for creating sleep environments tailored to individual needs, regional climates, and lifestyle habits.
Key Features and Content
- Seven Core Aspects of Bedding: The book is organised around seven essential elements, covering product selection, customer preferences, regional differences, and the science of sleep.
- Practical Guidance: Advice is provided on choosing the right mattresses, pillows, sheets, comforters, quilts, and blankets. The book explains how to match bedding to sleep posture, climate, and lifestyle—whether you’re a back sleeper needing firm support or living in a humid region requiring breathable, moisture-wicking sheets.
- Real-Life Stories: Dalal illustrates the impact of bedding on sleep with relatable examples, such as a young professional whose energy improved after changing her mattress and pillows, and an elderly couple who found relief from night sweats with cotton-based linens.
- Retailer Empowerment: The book addresses the challenge faced by over 80% of bedding retailers in India who operate in the unorganised sector, emphasising the importance of accessible, physical resources for spreading knowledge and improving customer service.
Broader Impact
Dalal stresses that the value in home textiles lies not just in selling products, but in offering solutions that enhance lives. He calls attention to the widespread neglect of sleep, especially among the younger generation, and advocates for a cultural shift where sleep is prioritised as essential to long-term health and emotional well-being.
Endorsement and Availability
The book features a foreword by Kishore Biyani, Founder of Future Group, who commends it as a significant contribution to retail category development and a valuable resource for both professionals and consumers. The Retailer’s Sleep Bible is available at HGH India and through major online platforms including Amazon, Flipkart, and Pendownpress.com.
The Retailer’s Sleep Bible stands out as a timely, practical, and much-needed guide for both consumers seeking better rest and retailers aiming to offer meaningful value in the home textile space.
