Bengaluru, September 8, 2025 – In a landmark step toward accelerating denim circularity in Asia, Denim Deal has launched the Denim Deal India Hub in collaboration with the Global Alliance for Textile Sustainability Council (GATS) and Enviu, a global venture builder. The initiative is designed to scale the adoption of post-consumer recycled (PCR) cotton in denim manufacturing across India and global export markets.
The launch builds on a formal MoU signed in May 2025, marking a significant expansion of Denim Deal’s efforts beyond Europe. The initiative has already proven successful in aligning brands, suppliers, and recyclers around measurable circularity commitments.
A Scalable Solution for Denim Circularity
As one of the world’s largest denim producers and a rapidly growing consumer market, India has both scale and potential. Yet, despite a substantial textile waste stream, circular supply chains remain fragmented. The India Hub addresses this by combining technical guidance, operational infrastructure, and brand engagement under the Denim Deal Certified Recycled Fiber (DDCRF) standard.
Denim Deal will provide global expertise, standards, and international brand connections.
GATS will serve as the operational lead in India, leveraging its vast network of collectors, sorters, recyclers, and manufacturers.
Enviu will pilot innovations, oversee impact monitoring, and develop sustainable business models for long-term success.
Voices from the Partners
“We’re proud to announce a new milestone for the Denim Deal Foundation: launching our India hub in collaboration with GATS and Enviu. India offers a unique opportunity to lead the way in fashion circularity, with its large market, advanced recycling tech, and strong denim industry. We hope India becomes a global model for sustainability and inspires other countries to follow suit.”
— Nicolas Prophte, Board Member, Denim Dea
“Our members across India are already recovering and processing textile waste. The India Hub gives us the structure to scale those efforts and deliver certified recycled materials trusted by international brands.”
— Parvinder Singh, Founder, GATS
“At Enviu, we have been working on making post-consumer waste a viable resource. Two critical components of scaling those efforts are – more demand activation and enabling alignment across the textiles value chain. Through the Denim Deal, we aim to create a common bridge for circularity in the denim industry.”
— Devansh Peshin, Regional Program Manager, Enviu
What the India Hub Enables
Brands: Access verified recycled fibres, impact-tracking tools, and circular collection launches.
Recyclers & Mills: Training, certification, and entry to higher-value markets.
Retailers & Manufacturers: Pilot projects, capsule collections, and take-back/reuse programs.
Tech Providers: Integration of traceability, digital ID, and LCA/DPP tools for full transparency.
Next Steps
Initial activation will include a joint campaign, a learning session on PCR cotton for Indian supply chain stakeholders, and an open call for pilot projects with brands and suppliers. A comprehensive impact and learnings report will be published in mid-2026.
More details and participation opportunities:
Denim Deal: denimdeal.org
GATS: gats.org.in
Enviu: enviu.org
