OUTLOOK™ 2025: Global Hygiene & Wipes Industry Hub

Before the Széchenyi Chain Bridge was completed in 1849, the Danube River kept Buda and Pest apart, limiting the flow of people, trade, and ideas. The bridge transformed the city by connecting its two halves and creating Budapest — stronger and more unified.

EDANA’s OUTLOOK™ 2025 Conference seeks to achieve a similar goal by bringing together global leaders from the absorbent hygiene and wipes sectors. With more than 400 participants representing 173 companies, the event is set to become a dynamic hub for networking and business growth.

The conference will host 18 exhibitors (with just two spaces still open) and provide 23 private meeting rooms for in-depth discussions among delegates, clients, and suppliers.

This year’s agenda features 20 international speakers, three keynote sessions, and two evening cocktail receptions. Notable highlights include Ambassador Ivo H. Daalder on shifting global alliances and their impact on international business, McKinsey & Company’s insights on grocery retail and consumer behavior, and Roover Consulting’s perspective on how AI can drive product innovation.

Additional sessions will explore market dynamics, sustainability initiatives, financing options, and evolving consumer trends within the absorbent hygiene and wipes industry.

With only two weeks remaining, EDANA emphasizes that this is the final opportunity for industry professionals to join discussions shaping the future of the sector. The three-day event provides a rare chance to meet the global community in one place—potentially saving numerous future business trips.