WrapFest to Join FESPA 2026 in Barcelona for a Global Showcase
FESPA has announced that WrapFest 2026 will transition from its standalone UK format to become an integral part of FESPA 2026, taking place at Fira Barcelona from 19–22 May 2026. This strategic move positions WrapFest at the centre of the global speciality print ecosystem, offering a more international and dynamic platform for wrap installers, suppliers and solution providers.
Previously hosted at the Silverstone Race Circuit in the UK, WrapFest will now be co-located with FESPA Global Print Expo, European Sign Expo, Personalisation Experience, and the newly introduced Corrugated and Textile showcases. Together, these six parallel events will create a concentrated hub for the wrapping, vinyl, PPF, window tinting, architectural interiors, detailing and speciality print industries.
Leading exhibitors already confirmed for WrapFest 2026 include 3M, APA, Antalis, Arlon, Hexis, LX Hausys, GSWF, Legend PPF and SOIF, among others. Visitors will gain access to over 2,000 square metres of exhibition space dedicated to wrap-focused technologies, applications and solutions, including self-adhesive films, software, design tools, accessories and live technical demonstrations.
A key highlight of WrapFest 2026 will be the return of the World Wrap Masters competitions. Across the first two days, regional contests will see top vehicle wrappers from across Europe compete in World Wrap Masters Europe, while days three and four will host the World Wrap Masters Series Final, where regional champions battle for the global title.
In line with FESPA’s emphasis on education and inspiration, WrapFest will also feature live wrapping demonstrations, expert-led knowledge sessions and a dedicated conference programme focused on skills development, market trends and revenue opportunities.
Commenting on the move, Duncan MacOwan, Head of Marketing and Events at FESPA, said that integrating WrapFest into FESPA 2026 provides the global wrap community with a much larger stage and broader international reach. The new format in Barcelona is expected to drive greater engagement, knowledge-sharing and collaboration across the wrap and speciality print sectors.
By bringing WrapFest into the FESPA ecosystem, visitors and exhibitors alike benefit from a richer experience—combining competition, innovation, education and networking within one globally recognised industry event.
