Trident Group (BSE: 521064), one of India’s leading integrated home textile manufacturers, is accelerating its expansion across Europe as it showcases its latest product innovations at Heimtextil 2026, the world’s largest trade fair for home and contract textiles, being held at Messe Frankfurt from January 13–16, 2026.
Trident’s participation at Heimtextil underscores its strategic focus on strengthening its European footprint amid improving trade prospects, particularly driven by the proposed Free Trade Agreements (FTAs) between India, the UK and the European Union. The company sees Europe as a key growth market for its home textiles business, supported by rising demand for sustainable, high-quality and design-led products.
TG Collection Highlights Design, Sustainability and Innovation
At Heimtextil 2026, Trident is presenting its TG Collection, curated around the theme “Visible Invisible”. The collection brings together contemporary design, sustainability and innovation, showcasing how everyday home textile products are influenced by thoughtful design decisions, responsible raw material sourcing and advanced manufacturing processes.
The showcase aligns closely with evolving European consumer expectations, where sustainability, traceability and functionality are increasingly central to purchasing decisions. This year’s Heimtextil edition also places strong emphasis on sustainability and the use of artificial intelligence in home textiles, areas that resonate with Trident’s long-term product development strategy.
Management Perspective on Europe Strategy
Commenting on the company’s European roadmap, Abhishek Gupta, CEO Strategy & Marketing, Trident Group, said,
“Europe is a strategic market for our home textiles business. With favorable trade developments on the horizon, we are investing in local leadership and showcasing collections that reflect European preferences for sustainability, quality and design.The global home textiles market is estimated at USD 136–140 billion, with steady growth expected over the coming years. Against this backdrop, Trident is positioning itself to deepen partnerships with European retailers and scale its business responsibly”.
Strengthening Local Presence in Key European Markets
To support its expansion plans, Trident has reinforced its on-ground presence by appointing dedicated Directors for Germany and France. This move is expected to enable closer engagement with customers, faster response times and stronger long-term relationships across key European markets.
Positive Buyer Response at Heimtextil
Trident’s Heimtextil presentation draws inspiration from Indian aesthetics blended with modern global trends, translating emotions such as comfort, joy and strength into its bath and bed linen collections. The TG range features responsibly sourced cotton, performance-oriented finishes and contemporary colour palettes, designed specifically to appeal to European consumers.
The collections have received encouraging interest from buyers across Germany, France, the UK and other European markets during the fair, reinforcing Trident’s confidence in its European growth strategy.
