TrusTrace has announced a strategic collaboration with FYUL to strengthen supply chain visibility and compliance across FYUL’s global manufacturing ecosystem.
FYUL, which powers on-demand merchandise for globally recognized brands such as MTV, NBC, Coca-Cola, and Dunkin’, operates an extensive network of suppliers and production facilities worldwide.
As regulatory demands for transparency increase, FYUL has adopted TrusTrace’s platform to centralize compliance processes, map its supplier network, and collect critical data required to meet evolving European Union regulations, ensuring responsible practices across its supply chain.
Isabella Holmgaard highlighted the importance of the partnership.
“When you’re producing merchandise for brands that are bought and loved by millions of people, the responsibility to get the supply chain right is real,” she said. “TrusTrace replaces hundreds of manual emails with AI-validated data collection, creating a shared platform for information. As well as allowing us to do what is fundamentally right, this increased visibility keeps us ahead of complex regulations, and significantly accelerates our ability to onboard clients who demand the highest standards of transparency.”
The TrusTrace platform will support FYUL in three key areas: supply chain mapping and risk assessment, centralized certificate management, and compliance readiness. This includes enabling adherence to regulations such as the EU Deforestation Regulation (EUDR) and Digital Product Passport requirements.
Shameek Ghosh commented on the collaboration.
“FYUL has built something genuinely difficult, a platform that makes on-demand manufacturing work at scale for some of the world’s most recognized brands,” he said. “This partnership is about making sure the supply chain data and transparency behind every product keeps pace with where regulations and brand partner expectations are heading. We’re proud to be the infrastructure powering that next step.”
With this partnership, both companies aim to set new benchmarks in traceability, compliance, and responsible sourcing across global merchandise production.
