RSWM Ltd., the flagship company of the LNJ Bhilwara Group, unveiled its Autumn/Winter 2027 denim collection, ‘In-DIG’o Alchemy – Where chemistry creates character’, at the Denimsandjeans India 2026 held on May 6–7, 2026, at The Lalit Ashok.
The collection was showcased to buyers, apparel manufacturers, designers, and industry stakeholders, highlighting the innovation-driven capabilities of LNJ Denim, the denim manufacturing division under RSWM Ltd.
Inspired by the transformative character of indigo, the ‘In-DIG’o Alchemy’ collection explores the fusion of science, craftsmanship, and modern fashion trends. The collection has been structured into six categories — Pulse, IndieCraft, Nova-Lab, Aerolite, MetroEdge, and Neo-City — each representing unique denim concepts ranging from heritage-inspired textures and essential constructions to lightweight fabrics, performance-led innovations, and expressive finishes.
The collection integrates advanced fibre engineering, sustainable manufacturing processes, and versatile applications, reflecting the company’s focus on research-driven product development and future-ready denim solutions.
Commenting on the showcase, Ashish Bhatnagar, Deputy Business Head & CMO, LNJ Denim (RSWM Ltd.), said:
“Denimsandjeans India provides a strong platform to engage with key stakeholders across the denim and fashion ecosystem. Through ‘In-DIG’o Alchemy’, we are presenting a collection that balances innovation, functionality, and creative expression, while aligning with the evolving expectations of global consumers and apparel markets.”
RSWM’s participation at Denimsandjeans India 2026 further reinforces its strategic emphasis on sustainability, innovation, and design excellence across the textile value chain. The showcased collection reflects the company’s continued efforts to develop responsible and adaptive denim solutions for contemporary fashion and performance-oriented applications.
