BE GREEN HEROES, in collaboration with Clean Recycling Initiative™ and HEAT-MX™, has officially announced the launch of the International True Sustainability Competition (ITSC) 2026. Previously known as the International Sustainability Marketing Competition (ISMC), the global initiative encourages post-secondary students to create campaigns that address environmental misinformation and promote sustainability backed by scientific understanding rather than surface-level perceptions.
Based in Montreal, Canada, the organisers aim to further expand global participation following the success of ISMC 2024, which attracted nearly 1,500 students from 702 post-secondary institutions across 120 countries, making it one of the world’s largest sustainability-focused student competitions.
The 2026 edition introduces several new features, including Web3-based recognition for all registered participants, competitors, and winners, along with cash prizes for winning entries. The revamped competition has been integrated into the BE GREEN HEROES learning platform and follows the organisation’s “LEARN. EARN. ACT.” framework.
Commenting on the announcement, Sae Chang, President and CEO of BE GREEN HEROES, Clean Recycling Initiative™ and HEAT-MX™, said, “We are pleased to once again present this global event, now offering enhanced learning experiences and Web3 based recognition for all participants. We paused the competition in 2025 to focus on integrating it into the BE GREEN HEROES learning platform under the LEARN. EARN. ACT. principles. The result is a stronger program, where participants access free learning materials and earn certificates for Green Hero Coins (GHC), with tokens to be issued upon official launch.”
He further added, “This truly innovative platform connects science based learning with recognition through Green Hero Coins and enables participants to engage in BGH’s operational decisions. While this competition is currently open to post secondary students, similar opportunities will soon be extended to the general public and high school students.”
To support participants worldwide, the organisers will conduct multiple information sessions across three different time zones, enabling students to better understand the competition structure and participation process.
More details about the competition are available at: https://begreenheroes.com/
For additional information, participants may contact:
elsamateos@begreenheros.com
info@cleanrecyclinginitiative.co
