Plant-based food ingredients leader streamlines product data management with a unified content platform
Centric Software has announced a customer success story highlighting how Fuji Oil Asia Pte. Ltd. improved operational efficiency and accelerated access to product information through the implementation of Centric PXM, the company’s AI-powered Product Experience Management solution.
Based in Singapore, Fuji Oil Asia manages raw material procurement, sales operations, and application development for eleven group companies across the Asia-Pacific region. The company supplies plant-based food ingredients to B2B customers serving a wide range of food applications.
As its regional footprint expanded, Fuji Oil Asia faced increasing challenges in managing product content consistently across multiple markets. Local sales and marketing teams relied heavily on manual processes to gather technical specifications, application recipes, and related product information, creating inefficiencies and increasing the risk of outdated content being used.
According to Katsuhiro Nagayama, Director in Charge of Corporate Planning at Fuji Oil Asia, teams often had to piece together the latest technical sheets and application recipes through highly manual workflows, making content management increasingly complex as the business grew.
To address these challenges, Fuji Oil Asia implemented Centric PIM (Product Information Management) and Centric DAM (Digital Asset Management), both integrated within the Centric PXM platform. The solution also includes Content Syndication and Digital Shelf Analytics capabilities designed to support efficient product content management and distribution.
The company selected the platform for its ability to rapidly deploy complex attribute data relevant to the B2B food industry without requiring extensive custom IT development. Centric Software’s understanding of the company’s product structures and APAC business processes also played a key role in the decision.
With the new platform in place, Fuji Oil Asia now centralizes product specifications, application recipes, and digital assets in a single system. This allows internal teams and distributors to access approved content directly, improving consistency and governance across the organization.
The implementation has delivered measurable results. Fuji Oil Asia reports a reduction of 10–15% in lead time spent on information retrieval and presentation preparation while significantly lowering the risk of outdated specifications reaching customers and the market.
The centralized platform has also improved the company’s ability to support new product launches and seasonal campaigns. Sales enablement materials can now be distributed to distributors across the Asia-Pacific region within seconds, helping strengthen Fuji Oil Asia’s transition toward becoming a broader solutions provider.
Commenting on the project, Fabrice Canonge, CEO of Centric Software, said that Fuji Oil Asia is treating product information as a strategic business asset. By bringing specifications, recipes, and digital assets together within a unified platform, the company has improved regional responsiveness, strengthened governance, and created a scalable foundation for future growth.
The collaboration reflects the growing importance of digital transformation initiatives within the food and beverage industry, where accurate, centralized product information plays a critical role in supporting sales, compliance, customer engagement, and operational efficiency across multiple markets.
