Legrand Introduces Arteor Advance to Redefine Premium Living with Smart Design
Legrand India has introduced Arteor Advance, its latest premium electrical solutions range, designed to combine contemporary aesthetics, intelligent functionality and sustainability for modern homes and commercial spaces.
Developed to address the growing demand for premium, design-led interiors across metropolitan and emerging cities, Arteor Advance integrates minimalist styling with smart-ready capabilities to deliver an enhanced user experience.
The range features a distinctive design language that includes a floating rocker, chamfered plates, low-angle curvature and a soft locator glow for improved visibility in low-light environments. Available in Classic and Elite design lines, the collection also offers hybrid plates that allow different rocker formats to be combined while maintaining a consistent visual appearance.
Beyond design, Arteor Advance incorporates next-generation controls, advanced functionality and smart home compatibility, making it suitable for a wide range of residential and workspace applications.
Supporting Legrand’s sustainability goals, the product range is packaged using 90% bio-based materials, helping reduce environmental impact and promote more responsible product lifecycles.
Tony Berland, CEO & Managing Director, Group Legrand India, said Arteor Advance brings together design excellence, innovation and performance to enhance everyday living and working environments.
Fabien Striblen, Principal Designer, Group Legrand, noted that the product was conceived as an architectural element rather than a conventional switch, combining refined aesthetics with intuitive usability and seamless smart technology integration.
Interior design professionals, including Manish Kumat of Manish Kumat Design Cell and Vidhi Duggad of The Blue Wall Studio, highlighted the range’s ability to blend with contemporary interiors while supporting modern smart home ecosystems.
To promote the launch, Legrand India executed a digital influencer campaign featuring eight leading interior designers. The campaign generated over 5.4 million video views and nearly 5 million impressions across Facebook, Instagram and YouTube, positioning Arteor Advance as a premium lifestyle solution.
The company also conducted retail activation programmes across Mumbai, Ahmedabad, Kolkata, Delhi, Bengaluru and Hyderabad through an interactive “Mystery Box” experience. The campaign covered more than 110 retail counters, engaged over 4,500 participants, and generated strong interest from retailers and electricians.
Legrand further strengthened product visibility through out-of-home branding in key electrical markets, including Bhagirath Palace Market in Delhi and Lohar Chawl in Mumbai.
With the launch of Arteor Advance, Legrand aims to expand its portfolio of premium electrical solutions while addressing the increasing demand for intelligent, design-focused products in India’s evolving home and interior market.
