Parachute and Target have launched the second edition of their limited-time home collection, following the success of last year’s sell-out collaboration. Available from July 1, the new assortment features a curated selection of bedding and bath essentials across seven key categories, both online and in select Target stores.
The collection is designed around everyday home essentials, featuring crisp stripes, textured fabrics, and a colour palette inspired by French Press browns and summer blues. Product prices range from $12 to $169.
Highlights of the collection include:
- Casual Organic Cotton Stripe Bedding with yarn-dyed organic cotton sheets and duvet covers.
- Plush Stripe Towels made from 100% cotton in three colour combinations.
- Plush Stripe Robe featuring woven pinstripe detailing.
- Stitched Gauze Bed Blanket with a reversible double-gauze cotton construction.
- Border Stripe Cotton Bed Blanket offering a soft wool-like feel with textured detailing.
- Linework Cotton Quilt with reversible pinstripe and stitched designs.
- Ribbed Knit Throw crafted from two-tone yarns for a soft, sweater-like finish.
The collaboration aligns with Target’s ongoing strategy to revitalise its home business. The retailer is currently refreshing nearly 75% of its decorative home accessories assortment, with similar updates planned for children’s home and bedding later this year. Kitchen and storage categories are expected to undergo transformation in 2027.
Target is also introducing Threshold shop-in-shops across 200 stores as part of its broader strategy to simplify its private-label home portfolio while placing greater emphasis on its top-performing Threshold brand.
