Brooklinen is strengthening its presence in the interiors sector with a dedicated trade program, new showroom and expanded support for design professionals.
Soft home essentials brand Brooklinen has launched a dedicated trade program for interior designers and other professionals across the trade industry, alongside the opening of a new showroom.
The digitally native brand, which is now an ASID partner, has introduced a dedicated trade space on its website. The program offers trade customers personalised service through a dedicated team, exclusive pricing and discounts, flexible minimum order quantities (MOQs) and streamlined reordering.
Trade customers will also have access to Brooklinen’s complete direct-to-consumer assortment, early access to new launches, samples, customisation options and additional services.
As part of the initiative, Brooklinen has opened a trade-focused showroom at the Pacific Design Center in Los Angeles. The location includes a dedicated Design Specialist to support industry professionals. The company’s eight retail stores will also serve as in-person touchpoints and service locations for designers across different markets.
Brooklinen’s brick-and-mortar stores will additionally begin hosting curated on-site events for trade customers.
The brand has already worked with more than 2,000 trade and hospitality clients over the past 18 months. Its client base includes boutique partners such as The Swiftwater Hotel and Maurice Gadson Interiors, as well as larger collectives including HostGPO.
Brooklinen said the formalised program is designed to build long-term relationships and support its growing client base across the trade and hospitality sectors.
“The design community has always been at the heart of how great homes come together, and we’ve wanted to show up for them in a more meaningful way for a long time,” said Heather Boyle, Brooklinen’s VP of B4B and Wholesale. “Our trade program is Brooklinen’s commitment to making that happen, giving designers access to the products their clients already love with the pricing, support, and resources to make working with us effortless.”
