La-Z-Boy Unveils Custom ‘Jer-Z-Boy’ Recliner with Kristin Juszczyk
New collaboration blends football fandom, personalized design and premium comfort ahead of the upcoming football season.
La-Z-Boy Incorporated, a global leader in residential furniture manufacturing and retail, has partnered with fashion designer and sports culture icon Kristin Juszczyk to introduce the Jer-Z-Boy, a limited-edition custom recliner designed to bring personalized team spirit and signature comfort into the home.
Launching ahead of football season, the collaboration marks Juszczyk’s first venture into the home furnishings industry, combining her jersey-inspired creative aesthetic with La-Z-Boy’s nearly century-long heritage of craftsmanship and comfort.
Custom Recliners Inspired by Team Spirit
Known for transforming sports jerseys into exclusive fashion pieces worn by athletes, celebrities and fans, Juszczyk will create three one-of-a-kind custom Jer-Z-Boy recliners that celebrate football fandom in a unique way.
Fans can enter for a chance to win one of the exclusive recliners by visiting participating La-Z-Boy stores or registering through TheJerZBoy.com. Winners will be able to personalize their recliner by selecting their favorite football team and preferred comfort features before Juszczyk transforms each piece into a custom-designed statement chair.
Visitors to participating La-Z-Boy stores can also receive five bonus contest entries by scanning a QR code in-store. In addition, each winner will receive $1,000 in La-Z-Boy store credit to further personalize their home or fan cave.
Celebrating Comfort and Fandom
Commenting on the collaboration, Rob Sundy, President of Retail at La-Z-Boy, said the initiative celebrates the emotional connection fans have with their teams while combining creative design with the company’s long-standing commitment to comfort and quality.
He noted that the Jer-Z-Boy allows football enthusiasts to create highly personalized spaces that reflect both their passion for the game and their individual style.
Kristin Juszczyk’s First Home Furnishings Collaboration
For Juszczyk, the partnership represents an expansion of her creative work beyond apparel into furniture design.
She said the project reflects her passion for creating products that encourage self-expression, allowing fans to showcase their love for their favorite teams in an entirely new way. By merging fashion, sports culture and home interiors, the collaboration introduces a fresh interpretation of fan-inspired living.
Design Services for Football Fans
Alongside the launch, La-Z-Boy is encouraging consumers to refresh their game-day spaces through its complimentary In-Home Design Services program during its upcoming Labor Day sales promotion, which begins August 3.
The service pairs customers with professional interior designers who provide personalized recommendations on furniture, fabrics, room layouts and finishing touches, helping homeowners create customized fan caves, update living spaces or redesign entire homes.
With the introduction of the Jer-Z-Boy recliner and its expanded design services, La-Z-Boy continues to strengthen its connection with sports enthusiasts by combining personalized design, premium comfort and innovative home furnishing experiences.
