Premium home furnishings brand Maspar has unveiled its latest collection, Serene Haven, bringing together sustainable materials, refined design and everyday wellness under the philosophy of “The Art of Soft Living.” The multi-category collection is designed to transform bedrooms and bathrooms into calming, comfortable spaces through breathable fabrics, soothing colours and gentle textures.
Positioned at the intersection of wellness, material innovation and sustainable design, Serene Haven offers a curated range of bedroom and bath essentials created for consumers seeking comfort while embracing a more conscious approach to home living.
Sustainable Materials at the Heart of Serene Haven
The new collection focuses on material engineering that prioritises lightweight comfort, breathability and skin-friendly properties. It features two key material categories: plant-based fibres and bamboo-cotton blends, with the collection highlighting OEKO-TEX®-certified materials.
The 100% plant-based fibre range features a 400-thread-count and 136 GSM fabric derived from sustainably sourced wood pulp. According to Maspar, the fabric offers silk-like softness, natural thermal regulation and moisture-wicking properties, while being designed to retain its finish and durability through repeated machine washing.
The collection also incorporates bamboo-cotton blends, which are positioned as soft, resilient and suitable for consumers looking for comfortable materials with naturally gentle properties.
Reflecting the brand’s focus on sustainable luxury, products from the collection are packaged in reusable drawstring bags, providing an alternative to conventional plastic packaging while offering consumers a practical storage solution.
A Softer Approach to Home Interiors
Serene Haven is built around calming neutral tones, understated detailing and refined textures. Rather than relying on bold patterns or visually demanding elements, the collection aims to create peaceful interiors that support relaxation and mindful everyday rituals.
Design lines such as Serene Haven Noemi Blue extend the collection’s aesthetic across different areas of the home, making the range suitable for both homeowners and interior design professionals seeking a cohesive look.
The bedroom range includes solid bedsheets with matching pillowcases, quilted bed covers, lightweight duvets, duvet covers, quilts and accent throws. The bath collection features absorbent towels, coordinating bath mats and bathrobes, while décor-focused cushion covers complete the range.
Maspar Expands Its Sustainable Luxury Offering
Abhinav Mahajan, Director Retail, Maspar said, “Serene Haven is more than just a home textile collection; it is a direct manifestation of our corporate philosophy, ‘Care, Thoughtfully Made.’ We recognised a distinct macro trend where consumers are seeking home environments that actively facilitate quiet wellbeing and slower everyday rituals. From a business and production perspective, this collection marks our commitment to leading the domestic eco-luxury textile space. By blending the organic purity of bamboo and plant-based fibers with our signature craftsmanship, we are offering the market products that serve a clear purpose – delivering uncompromised aesthetic value, durability, and sustainable purpose.”
The launch also highlights Maspar’s vertically integrated manufacturing capabilities, which the company says have supported partnerships with international retail names including Galeries Lafayette, Marks & Spencer and Williams-Sonoma.
With Serene Haven, the brand is strengthening its presence in India’s growing market for premium, conscious home décor while bringing sustainable material choices and wellness-led design into everyday home environments.
Available Across Maspar Stores and Online
The Maspar Serene Haven collection is now available across Maspar flagship boutiques, including its newly reimagined store at DLF Mall of India, Noida, premium multi-brand home décor outlets and the brand’s official e-commerce platform.
The collection is positioned within the luxury home segment, with prices starting at ₹1,699 for the hypoallergenic bamboo décor cushion cover and extending to ₹19,999 for 100% plant-based fibre quilted bed covers.
With its focus on sustainable fibres, understated aesthetics and comfort-led design, Serene Haven reflects the evolving consumer preference for homes that combine luxury with wellness, functionality and responsible material choices.
