Ernesta has opened its first West Coast showroom on Montana Avenue in Santa Monica. The new location offers designer-quality, made-to-order rugs with sizing available to the inch.
The showroom features wool, natural-fiber and performance rugs. It also presents four styles from the Earth Tones Collection. These styles use materials including 100% wool and viscose.
Customers and designers can meet the in-store design team for consultations. The showroom also provides several custom options. These include stair runners, corner shapes and custom cutouts.
Ernesta says its custom rugs can be produced in as little as two weeks. The showroom also provides white-glove delivery and installation.
The Santa Monica location is Ernesta’s 12th showroom. It gives homeowners and design professionals a space to explore rug materials, sizes and customization options in person.
The showroom reflects a growing focus on personalized home furnishings. It combines physical consultations with made-to-order production and installation services.

