Sattva Group has launched its new brand campaign, ‘Wish List’, featuring television personality and matchmaker Sima Taparia.
The campaign draws a playful link between matchmaking and buying a dream home. It focuses on the different needs and preferences that homebuyers consider when choosing a home.
The campaign opens with Sima Taparia reading a list of qualities. She initially believes the list is for a life partner. The list includes preferences such as space, aspirations and convenience.
She then learns that the list is actually for a dream home. Sima responds by suggesting a home at Sattva.
The film features residential properties from Sattva Group. It highlights different settings, configurations and features across its portfolio.
The campaign was conceptualised in-house by Sattva Group. Sima Taparia plays a central role because of her association with understanding preferences and finding suitable matches.
The film closes with the campaign line, “No matter what your dream home looks like, Sattva gets a 100% match.”
Sima Taparia also delivers the final sign-off: “I have been making matches for 20 years. Turns out, the only perfect match is a Sattva home.”
According to Piali Dasgupta Surendran, VP-Marketing, Sattva Group, the campaign aims to connect with homebuyers through a familiar cultural reference. She said the campaign reflects how every homebuyer has different needs and expectations.
With ‘Wish List’, Sattva Group uses the idea of matchmaking to present its residential portfolio and the varied preferences of homebuyers.
