Duroflex has opened a new Experience Centre in Miyapur, Hyderabad.
The new centre covers about 2,000 sq. ft. It adds to the brand’s retail network in the city.
The centre brings sleep and comfort products under one roof. It also gives shoppers a chance to try the products before they buy.
Sleep Products Under One Roof
The centre follows Duroflex’s ‘Designed to De-Stress’ idea. It aims to make mattress shopping easier.
Shoppers can view a wide range of mattresses. They can also explore sleep tech and other comfort products.
The centre has the new Airboost mattress. It also has the Motion Sofa range.
Customers can try these products in the store. This helps them learn about the feel and support of each product.
Help for Shoppers
Duroflex has set up the centre as a guided retail space.
Staff can help shoppers find the right sleep option. They can discuss sleep needs, body posture and support.
Customers can also check the feel of each mattress. They can compare key product features and materials.
The centre offers comfort trials and one-to-one help. This gives shoppers more time to make a choice.
Duroflex Grows in Hyderabad
Sridhar Balakrishnan, CEO, Duroflex Limited, said the new centre brings the brand’s sleep and comfort range into one space.
He said shoppers can explore new tech, materials and comfort options. He also said the centre is built around changing sleep needs.
The Duroflex Experience Centre in Miyapur is now open. Shoppers can visit the centre to explore mattresses, sleep products and comfort solutions.
