Studio Heritage Living (SHL) has completed its participation in Fall 2026 NY Home Fashions Market Week.
The event took place in New York from September 14 to 17, 2026.
SHL works in sourcing, product development and retail strategy. During the market week, it focused on retail design and product storytelling.
The studio worked with Alok Industries for its Home Textiles Division. SHL designed the retail architecture for the company’s Madison Avenue showroom.
The showroom presented products in a clear and structured way. It linked product development with packaging, pricing and merchandising.
Four Sleep Platforms
The Alok Industries showcase featured four sleep platforms. They were Recovery, Reset, Restore and Balance.
Each platform focused on a different consumer need. It also had its own product story and retail display.
The concept helped buyers understand the products more easily. It also showed how products can be presented as complete retail offerings.
The range included products linked to comfort, wellness and functionality. It also included breathable fabrics, performance fabrics and natural materials.
Biji Chacko, COO, Alok Industries, said: “It has been a wonderful experience working with Studio Heritage Living. They helped us in designing this thought process, and within a short time, they did a marvelous job.”
Focus on Product Storytelling
SHL also met with other manufacturers during Market Week. The discussions focused on retail design and product storytelling.
Manufacturers are looking for new ways to present their product ranges. Clear product stories can help buyers understand product features, pricing and use.
SHL aims to connect product development with retail needs. Its work covers product positioning, packaging and merchandising.
Disha Shah, Founder, Studio Heritage Living, said: “The home textiles industry is evolving, and manufacturers today have an opportunity to communicate their product offerings through stronger, more integrated stories.”
The collaboration with Alok Industries shows how retail design can support home textile brands. It connects products with clear stories and retail presentation.
