Mafatlal Industries Limited has launched Mafatlal Home Fashion, a dedicated direct-to-consumer (D2C) platform for home textiles and essentials. The launch expands the company’s digital consumer business and builds on its more than 120 years of textile experience.
The platform offers over 400 products across bedding, bath, baby and kids, and seasonal categories. Its collection includes more than 150 bedsheet designs, along with dohars, comforters, blankets, towels, children’s bedding, baby essentials and mattresses.
Mafatlal Expands Its Digital Consumer Business
The new website complements Mafatlal’s existing presence on Amazon, Flipkart, Myntra and Meesho. It gives consumers access to the company’s home-textile range through one dedicated platform.
According to Priyavrata H. Mafatlal, Managing Director and CEO of Mafatlal Industries Limited, the platform will help the company understand consumer preferences, improve product decisions and respond more quickly to changing demand.
The platform also offers customised home-textile solutions for corporate gifting. These include employee gifts, client engagement and event-related requirements.
Home Textile Platform Supports D2C Growth
The launch comes amid growth in India’s home-textile market. Industry estimates cited by the company value the market at USD 11.91 billion in 2026. The figure is projected to reach USD 16.76 billion by 2031, with e-commerce among the key growth drivers.
Mafatlal Home Fashion follows the launch of Mafatlal MedFits earlier in 2026. Both platforms reflect the company’s focus on developing direct digital channels across consumer categories.
Mafatlal Industries plans to expand the home and lifestyle product range over time while continuing to develop its digital consumer experience.
