Philips Home Appliances has launched its ‘Sone Pe Double Suhaga’ festive campaign, offering assured gifts on eligible purchases and opportunities to win gold and diamonds. The campaign runs from 11 October to 11 November 2026 across India.
Consumers purchasing eligible Philips Home Appliances with a minimum MRP of ₹1,500 can receive an assured gift. They can also enter for a chance to win gold worth ₹9,999 every hour or a diamond worth ₹50,000 every day.
The campaign builds on the brand’s previous ‘Sone Pe Suhaga’ initiative, which reached consumers across 70 cities last festive season. This year, the company aims to expand its reach to more than 200 million consumers across 112 cities.
According to Versuni India, the campaign combines purchase benefits with opportunities to win precious rewards. It aims to add excitement to festive shopping while offering consumers additional value on eligible appliance purchases.
Pooja Baid, Chief Marketing Officer at Versuni India, said the new campaign builds on the response to last year’s initiative. She highlighted the brand’s focus on combining assured gifts with the opportunity to win gold and diamonds.
Through ‘Sone Pe Double Suhaga’, Philips Home Appliances continues its festive engagement by combining its home appliance portfolio with consumer rewards during the festive shopping season.
