H&M HOME has reopened its flagship store at Drottninggatan 50 in Stockholm, Sweden, following an extensive renovation. Opened on 16 October 2026, the 383-square-metre store is the first H&M HOME location globally to feature the brand’s new store concept and updated visual identity.
The redesigned store takes inspiration from modernist architecture. It combines clean lines, warm materials, dark wood finishes and carefully selected contrasts. The layout connects different rooms, helping customers explore ideas for living rooms, dining areas, bedrooms and bathrooms.
The store features H&M HOME’s interior collections, including curtains, bed linen, towels, tableware, kitchen essentials and decorative accessories. Curated displays highlight the materials, colours and design details of each collection.
The reopening also introduces H&M HOME’s updated logo and monogram system. The new identity will appear across store signage, gift concepts and customer communications.
“H&M HOME is constantly evolving, while staying true to its core,” said Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME. She explained that the new concept aims to combine contemporary design with the brand’s welcoming character.
The Stockholm flagship will continue to offer monogramming services for selected products. It will also feature a florist concept in partnership with Bunchery.
Located at Drottninggatan 50, the store offers a curated selection of home textiles, kitchen and tableware products, bathroom essentials and decorative accessories. Additional lighting, furniture and children’s interior products are available through the brand’s website.
