Aadyam Handmade has opened a new store in Gurugram with brand ambassador Sobhita Dhulipala. The launch celebrates Indian craftsmanship and traditional art.
Aadyam Handmade, the Aditya Birla Group’s craft-led social enterprise, has opened a new store at Ireo Boulevard, Gurugram. The launch took place on 28 October 2026. Actor and brand ambassador Sobhita Dhulipala attended the event.
The Aadyam Handmade Gurugram store expands the brand’s retail network. Its existing stores are in Mumbai, Hyderabad and Delhi. The new outlet brings Indian crafts and contemporary design to more consumers.
The brand works with artisan communities to revive traditional crafts. It combines handmade techniques with modern design. Its products also reflect India’s cultural heritage and artistic traditions.
Manish Saksena, Business Lead at Aadyam Handmade, said the new store would help consumers connect with the artisans behind its products. He also reaffirmed the brand’s focus on craft revival, authenticity and sustainable livelihoods.
Sobhita Dhulipala highlighted the skill and individuality behind handmade products. She welcomed the opportunity to help more people discover India’s craft traditions through the new store.
The brand recently changed its name from Aadyam Handwoven to Aadyam Handmade. This change reflects its expansion beyond textiles. Its product categories now include jewellery, fragrances and wellness. However, the brand continues to focus on traditional crafts and artisan communities.
The store opening also featured the #CultureBeyondTextiles campaign. The campaign celebrates India’s diverse cultural expressions. In addition, the event marked the first episode of Humsaaz Season II.
The three-part live music series celebrates women in Hindustani classical and semi-classical music. Acclaimed vocalist Ronkini Gupta performed at the event.
With its new Gurugram store, Aadyam Handmade continues to expand its retail presence. At the same time, the brand aims to bring Indian craftsmanship closer to contemporary consumers.
