One-of-a-kind partnership to transform last mile delivery of financial services, fostering digital inclusion
Airtel to progressively offer most of Bajaj Finance’s retail financial offerings to all its 370 million customers
Partnership combines Airtel’s powerful digital platforms and omni channel capabilities with Bajaj Finance’s diversified suite of 27 product lines, AI-driven strategy and strong underwriting strengths
Bharti Airtel and Bajaj Finance Join Forces to Create One of India’s Largest Digital Financial Platforms
New Delhi/Mumbai, January 20, 2025 – Bharti Airtel, a leading telecom service provider, and Bajaj Finance, India’s largest private-sector NBFC, have announced a strategic partnership to build one of the country’s largest digital platforms for financial services, aimed at revolutionizing last-mile delivery.
The partnership leverages Airtel’s 375 million customers and extensive distribution network of 12 lakh+ outlets, along with Bajaj Finance’s diverse portfolio of 27 product lines and a robust presence of 5,000+ branches and 70,000 field agents.
To begin with, Airtel will offer Bajaj Finance’s financial products through the Airtel Thanks App for a seamless digital experience, followed by integration through its nationwide retail network. This collaboration is poised to deepen the reach of financial services across India.
Leaders’ Vision
Gopal Vittal, Vice Chairman and MD of Bharti Airtel, emphasized the shared vision of empowering millions with comprehensive financial solutions, stating, “We are building Airtel Finance as a strategic asset to become a one-stop destination for our customers’ financial needs.”
Rajeev Jain, MD of Bajaj Finance, highlighted the significance of this partnership in fostering financial inclusion, adding, “Together, we aim to harness India’s digital infrastructure and extend financial services to underserved regions.”
Key Features and Offerings
- Expanded Product Access: Bajaj Finance’s products, including Gold Loan, Business Loan, a co-branded Insta EMI Card, and Personal Loan, will be progressively rolled out on the Airtel Thanks App by March 2025, with more to follow throughout the year.
- Flexible EMI Solutions: Airtel-Bajaj Finserv EMI cards will provide flexible payment options for purchases at 1.5 lakh+ partner stores across 4,000+ cities, including e-commerce platforms.
- Gold Loan Accessibility: The Airtel Thanks App now enables easy gold loan applications, opening doors for first-time credit users to access finance.
Commitment to Excellence
Both companies are committed to upholding regulatory compliance, ensuring robust data privacy and security, and delivering a seamless customer experience.
About Bharti Airtel and Bajaj Finance
Bharti Airtel is a global leader in telecom services, operating in 15 countries and serving over 550 million customers worldwide.
Bajaj Finance is a trusted NBFC with a diversified lending portfolio and over 92 million customers.
For more details, visit Airtel and Bajaj Finserv.
