Amit Aggarwal has opened a new 6,000-square-foot flagship store in Kala Ghoda, Mumbai. The two-level space brings the brand’s couture, occasionwear, accessories and prêt line under one roof.
Designed by architect Niket Deshpande of Thotpot Designs, the Amit Aggarwal flagship store combines concrete, sculptural forms, light and shadow. The design uses a restrained material palette to create a quiet retail environment.
Flagship Store Combines Multiple Categories
The new store features Womenswear Couture, Menswear Couture, Womenswear Occasionwear, Accessories and the revived [AM.IT] prêt line. Its stepped layout gives each category a distinct area while maintaining a connected visual experience.
A 13-foot suspended pod forms the centre of the store. The structure is a recurring element in Amit Aggarwal’s design language. It represents ideas of origin, containment and transformation.
Store Adapts Heritage Building
The Amit Aggarwal flagship store occupies a windowless, split-level site within a heritage Mumbai structure. The building retains exposed metal girders, structural elements and irregular geometry.
Rather than conceal these features, the design team incorporated them into the interior. The exterior also uses sculptural versions of the brand’s signature emblem instead of conventional storefront windows.
Niket Deshpande said the design process focused on understanding Amit Aggarwal’s gestures and personality. He described the architecture as an extension of the designer’s collections.
Kala Ghoda Becomes New Retail Location
The new Amit Aggarwal flagship store in Kala Ghoda places the brand within Mumbai’s established fashion, art and design district. The location also provides a larger space for the house’s expanding retail categories.
Amit Aggarwal said Kala Ghoda felt like a natural next step for the brand. He noted that the neighbourhood brings fashion, art, design and culture together.
The new flagship marks the brand’s latest retail expansion. It also brings its different product categories together in a single location.
