Mumbai, Maharashtra, January 6,2025— Asian Paints, a global leader in paint and colour technology, proudly introduces Chromacosm, the world’s largest architectural colour system. Featuring over 5,300 unique shades, Chromacosm is set to redefine the way architects, designers, and industry professionals approach colour, offering an unparalleled range for precise creative expression.
A Collaboration with Suchi Reddy To celebrate this monumental launch, Asian Paints has collaborated with renowned architect and artist Suchi Reddy, the founder of New York-based Reddymade studio. Reddy, known for her human-centric and innovative design approach, has conceptualized an art installation inspired by the Chromacosm colour system. This installation features rods that transition from black to vivid colours, representing the infinite possibilities of colour in both design and art. The installation, an artistic exploration of Chromacosm, will be displayed at the Architecture and Design Film Festival at NCPA, Mumbai from January 9 to 12, 2025.
A Milestone in Colour Innovation Asian Paints has long been a leader in the science of colour, and Chromacosm represents a new chapter in the company’s colour journey. This expansive colour library, featuring shades arranged by hue and depth, provides a comprehensive view of every shade within a colour family, from the lightest to the darkest nuances. This system ensures that designers can effortlessly compare and select the perfect shade for their vision.
Impact on the Design Industry With over 5300 shades, Chromacosm empowers architects, interior designers, and industry professionals to explore creative possibilities with more precision and confidence. This milestone is a testament to India’s growing creative presence on the global stage and reflects Asian Paints’ commitment to innovation and excellence in colour technology.
Chromacosm’s Impact on the Industry As a Make in India initiative, Chromacosm offers a revolutionary resource for design professionals to expand their colour options and elevate the standard of architectural and interior design. “The creation of Chromacosm is a reflection of our commitment to creativity and excellence in the field of colour technology,” says Amit Syngle, MD & CEO of Asian Paints. “This vast collection will transform the way designers approach colour selection, allowing for endless creative possibilities.”
Seven Decades of Colour Leadership Since its inception in 1942, Asian Paints has evolved into India’s largest and Asia’s second-largest paint company. The brand’s global presence spans over 15 countries, and it continues to lead the industry with a customer-centric approach, constant innovation, and a focus on sustainability. From decorative to industrial applications, Asian Paints consistently sets new standards in the paint and home décor sector.
The Chromacosm Installation by Suchi Reddy The Chromacosm installation, designed by Suchi Reddy, takes visitors on a journey through the cosmos of colour. Inspired by ancient tantric paintings, it offers a 3D experience where over 2000 shades emerge and recede in a stunning forest of vertical reeds. This meditative and immersive installation embodies the fusion of all colours, presenting an exceptional view of the infinite world of colour.
Asian Paints continues to lead the way with its innovative offerings, and Chromacosm is a significant step in furthering its legacy of colour expertise, making an indelible impact on design professionals around the world.
