BKS Textiles’ sustainable home textiles branch, Greenhome Furnishings Private Limited, was founded in 2023. The Tiruppur-based business is well-positioned to have a big effect at Heimtextil 2025 because to its high-quality line of environmentally friendly products.
Dr. S. Sudha Anand, Director of Greenhome Furnishings, discussed the company’s guiding principles in an exclusive interview with The Textile Magazine. The first tenet of Greenhome’s operations is sustainability. Our goal is to become a sustainable textile manufacturer that is fueled by stakeholder centricity, process orientation, and creative thinking. Our goal is to attain excellence through peaceful, moral development and to be known as leaders in the field of sustainable textiles,” she stated.
“We will be showcasing our range of eco-conscious collections under the brand – ‘Ekoscious‘ at Heimtextil 2025,” she added, outlining the company’s ambitions for the esteemed trade event.We currently have eight Ekoscious collections. At the occasion, we’ll also be launching two new lines of eco-friendly bed linens.
Standing apart
Dr. Sudha Anand highlighted the importance of design and creativity in producing distinctive, eco-friendly products while describing what makes Greenhome special. “The field of sustainable textiles is the focus of our innovation. In terms of design, we collaborate with designers who stay up to date on global trends and design ideas. We think that our emphasis on social compliance, sustainability, and traceability are the main differentiators,” she said.
Eco-Friendly practices
Greenhome’s sourcing and manufacturing procedures demonstrate their dedication to environmentally friendly techniques. At Greenhome, we purchase raw materials from carefully chosen suppliers who hold sustainability certifications such as Oeko Tex, GOTS, GRS, Fair Trade, etc., according on the needs of our customers. Dr. Sudha Anand emphasized that our production facilities—which include sewing, processing, and weaving—also possess all the required certifications for social and environmental compliance.
Keeping sustainability and quality in balance
According to Dr. Sudha Anand, sustainability and quality are interwoven. “Quality is highly valued by customers who are concerned about sustainability. It’s difficult to produce sustainable goods at a reasonable cost. In this regard, we are guided by our consumers, and cost refinement is an ongoing learning process,” she stated.
Greenhome is actively looking for chances in the USA and South America, even if the UK and the EU continue to be its key markets.
Adapting to market trends
“Sustainability is the trend in home textiles,” Dr. Sudha Anand said in reference to Greenhome’s approach to remaining current. We make an effort to stay up to date by expanding our selection of sustainable textiles that comply with the current sustainability guidelines from the EU.
“Working with the right spirit and mindset enables us to place responsibility towards people and the planet above all else,” she added, outlining Greenhome’s competitive advantages. Our strengths are our enthusiasm for innovation and our ability to develop intellectual property with trademarks associated with the circular economy and sustainability.
Goals for future growth
“As Greenhome is a new venture, we are looking at aggressively growing our top line in the next five years,” she said, expressing optimism about the company’s future trajectory. We think there is room for everyone in the industry; the important thing is to concentrate on a small number of differentiators or USPs.
The strategic significance of the Heimtextil 2025
“Heimtextil is the most important trade show for us,” said Dr. Sudha Anand, highlighting the strategic importance of attending. It provides us with good visibility to the relevant buyers because it draws tourists from all around Europe. We think this trade show is ideal for us because of the Econogy directory’s unique emphasis on sustainability.
“We are excited to greet and engage with guests from all over the world. We are located at the trade show at Hall No. 9.1 and Stand No. F 10 F,” she said.
