In preparation for the forthcoming High Point Market, Couristan is launching a new showroom. The company will celebrate the grand opening between 3-6 p.m. on October 27 with a ribbon cutting ceremony, followed by cocktails and hors d’oeuvres. The location is space D-335 in the International Home Furnishings Center.
It claims that the new showroom’s design honors the 98-year-old company’s heritage while bringing it into the modern era. The majority of the merchandise are arranged on racks and are highlighted in vignettes. Additionally, the company’s visual merchandising displays will highlight its most recent designer-driven residential broadloom goods and custom rug program.
In order to honor the company’s founders and previous products, a “History Wall” will be erected in the showroom.
According to president Len Andolino, “High Point has been a global hub for the home décor industry, and buyers clearly see this as a destination where trends emerge.” “We are thrilled about our new showroom space and believe it is a great opportunity to showcase our renowned, designer-driven residential broadloom products and our design direction of higher-end area rugs.”
The Castille collection, which is a machine-woven blend of polyester and poly-chenille; the Cosmoros collection, which is made of jute; the Elsysian collection, which is made of jute and is woven in an Oushak weave; and the Utopia collection, which is based on designs that date back hundreds of years, are just a few of the new products that Couristan is exhibiting at the market.
