BRAND | Home Fashion | Home Textile

Australian home and lifestyle brand Anko debuts

Published: November 11, 2024
Author: HFVC

Philippines, Manila — Australia’s beloved home and leisure brand, Anko, has made its much awaited debut in the Philippine market with the official opening of its store in Glorietta 2, Makati City.

Renowned for its cutting-edge designs and exceptional value home goods that swept Australia and New Zealand off their feet, Anko’s local venture seeks to honor the significance of home and family at the core of Filipino values by providing local customers with access to its carefully chosen selection of home goods, storage options, bedding, cosmetics, exercise equipment, pet necessities, and more—all under one roof.

Anko Global CEO Arjun Puri, Anko Philippines Country Manager Rachel Turner, Ayala Land Senior Vice President for Leasing and Hospitality Mariana Zobel de Ayala, Ayala Malls COO Paul Birkett, and Kmart Group Managing Director Ian Bailey were all in attendance at the ceremonial ribbon-cutting. They all expressed their excitement for this new phase of Anko’s history.

“Our formula for Anko’s success has always been simple: provide consistently high-quality products, offer excellent value in comparison to competitors, and concentrate on everyday household essentials that genuinely make a difference,” Ian said. Our goal is to provide Filipino families with the same dependable quality and affordability that have made Anko a popular brand in the ANZ region as we bring the brand to the Philippines.

Arjun added, “We are thrilled to present Anko to the Philippines, a nation that shares Australia’s strong value of home and family. This shared value is reflected in Anko’s growth, which offers reasonably priced, high-quality goods that improve daily life. We hope that Anko will play a significant role in Filipino families where family time is cherished.

Additionally, Arjun shared, “We are thrilled to present Anko to the Philippines, a nation that shares Australia’s strong value of home and family. This shared value is reflected in Anko’s growth, which offers reasonably priced, high-quality goods that improve daily living. We anticipate that Anko will play a significant role in Filipino families where family time is cherished.

“Anko naturally chooses the Philippines,” Rachel said. “It’s a thriving market where people genuinely connect with our products, and family is highly valued here, just like it is back home. We see enormous opportunity in the Philippines, where there are more than 100 million people, compared to our home market of 30 million, where we sell over a billion devices a year. It’s a fantastic chance to introduce Anko’s quality and worth to even more homes.

Anko stays ahead of global trends by employing a design staff that travels the globe to find inspiration and produces goods that blend in with any kind of lifestyle. By creating its products and collaborating directly with manufacturers, Anko removes the typical retail markups and offers clients premium goods at affordable costs. Customers can design a home they love without sacrificing quality, style, or usefulness because to this hands-on approach.

Anko debuted a limited-edition Christmas bag created by Filipino artist Jamie Bauza at the store’s inauguration. The festive bag demonstrates Anko’s commitment to incorporating regional flair into its worldwide brand by showcasing a distinctive fusion of Filipino artistry and its hallmark design.

“By combining traditional elements with Anko’s modern style, I was able to infuse Filipino spirit into a global brand by creating this Christmas bag for Anko.” It’s a composition that honors Filipinos’ love of family and community, particularly around the holidays, Jamie remarked.

In keeping with its goal of establishing deep ties right away, Anko has launched its “Kaya Bagay Tayo” campaign, emphasizing its dedication to becoming the ideal complement to any Filipino way of life.

Anko is owned by Wesfarmers, one of Australia’s top corporations, and is a member of the Kmart Group. Now throughout the nation to encourage Filipino families to design stunning, useful environments they will love to call home, Anko sells over a billion products annually.

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