Autumn Fair 2026 is set to provide retailers with sourcing opportunities ahead of the year’s busiest shopping period, as buyers prepare for seasonal demand spanning Halloween, Christmas and early 2027 retail occasions including Valentine’s Day, Mother’s Day and Easter.
Taking place at the NEC Birmingham from 6–9 September, the exhibition will coincide with the garden trade event Glee on 8–9 September, creating a combined sourcing platform for home, gift, garden, fashion and lifestyle retail. Organisers expect the co-located events to bring together more than 1,250 exhibitors, over 500,000 products, and 20,000+ buyers.
According to the organisers, more than 25% of participating brands will be exhibiting at Autumn Fair for the first time, while over 30% will be exclusive to the event. Buyers will have access to products across Gift, Home, Fashion, Greetings, Stationery, Beauty & Wellbeing, Kids, Toys & Play and lifestyle sectors.
Returning exhibitors include Puckator, Chalk UK, CGB Giftware, Repeat Repeat, Bomb Cosmetics, Ancestors Group, Ampersand Fragrance, Fikkerts, Heaven Scent, The English Soap Company, Rockshop Wholesale, Pacific Lifestyle and Lows of Dundee.
Product Pavilions spotlight emerging brands
The exhibition’s newly renamed Product Pavilions, formerly known as the New Business Pavilions, will showcase emerging businesses and recently launched products.
Among the featured exhibitors are TINIT, Radiance B2B, The Candle Carousel®, Gift Candle, Celestial Irias Apothecary, Everyday Womtras™, and Tawny Owl Wood within the Gift Pavilion.
The Fashion Pavilion will feature brands including Plántica, Wild Spirit Sportswear, Eighth Hour, Bloomed in Wild, QC Fashion, House of Jamoti, Lovemark, Rangers Outdoor Wears, EX-IT, Jean Express, Flax Barn Jewellery, Costalia, and Oak & Willow Designs, alongside international brands APPARIS and Tretorn.
New Food & Drink destination debuts
A new Food & Drink destination will be introduced at the 2026 edition, featuring gourmet gifting products and artisan food brands including Norfolk Jar Kitchen and Lakrids by Bülow. The area will also include product sampling opportunities for buyers.
Beauty, Home and Kids categories expand
The Beauty & Wellbeing section will welcome first-time exhibitors such as Highland Soap Company, Ritual Spirit, Nougat London, Arthur Betsy, Cosy Cosmetics, Little Moments Melts, Good Ventures, K Co Cosmetic, Edit Five, and The Woodpile Provisions.
Returning brands include Bomb Cosmetics, which plans to introduce more than 80 new products, The English Soap Company, Fikkerts, Ivy & Twine, Best Kept Secrets, Heaven Scent Incense, and Sense Aroma.
In the Kids, Toys & Play category, buyers can explore products from JigglyBitz, Blade & Rose, 3D Gift, Cryptic Killers, and Reydon Sports.
The Home section will feature exhibitors including Pacific Lifestyle, Hug Rug / Phoenix Textiles, Lows of Dundee, McGowan & Rutherford, Roura Candles, Lotus Imports, Lyn Mason Atelier, Home Edit, Ambiente Europe, and Sparta Décor, alongside established suppliers such as Hill Interiors, Malini, Bronte by Moon, Inis, The Otters Brook Collection, Culinary Concepts, Satchville, Wilde Java, Terrace & Garden, Casa Verde, Nordic Style, Walton & Co, and DM Brands.
Retail Solutions section adds business services
The Retail Solutions area will include Squashed Pixel, Barclays Business Banking, and the National Cyber Resilience Centre Group (NCRCG), providing services covering e-commerce, business finance and cyber resilience for SMEs.
Organiser’s comment
Matthew Mein, Event Director at Autumn Fair and Glee said:
“Retailers know that success during the Golden Quarter starts long before the festive season arrives. Buyers are looking for fresh ideas, exciting new products and trusted suppliers that can help them create compelling ranges and stand out from the competition. With more than a quarter of our exhibitors new to the show, over 30% exhibiting exclusively at Autumn Fair, and Glee joining us on 8–9 September, we’re creating an unrivalled buying opportunity where retailers can discover newness, spot emerging trends and source across multiple categories all under one roof. The breadth of product, inspiration and expertise available this year makes Autumn Fair an essential destination for buyers preparing for their busiest trading period.”
